Randy Pausch Essay Example | Topics and Well Written Essays - 500 words

Randy Pausch - Essay Example Another point that he focused on was that one individual can help other individuals in attaining their dreams. One of the most important points that Pausch talked about was head fakes. The term head fakes refer to learning that takes place in an indirect manner (Pausch 1). He stated that parents send their children to learn football, but the real purpose of this that they want their children to learn how they can become better team mates. Another essential point that Pausch talked about was the to-do-list he developed as a child and these to-do-list comprised of various things he wanted to achieve in his life. Another significant point that he talks about is that he had spent his life helping others in attaining their aims and objectives and for this reason he gives an example of the virtual world that he and his students developed. Another important point he focused on was humility which refers to being humble to others. There are various lessons in the lecture provided by Pausch and these lessons can help managers in several ways in managing their subordinates. One of the most important concepts that Pausch talked about head fakes in connection with football. Managers in organizations can use the example provided by Pausch to help develop better teams in his/her organization. A manager can arrange football matches for his/her subordinates. Playing football will help a manager’s subordinates in different ways. Football is a game that requires teams to play in a united manner and every member of the team is dependent on each other. This will help subordinates in learning the importance of team members and team members will develop trust for each other and better relationships with each other through these games. Secondly, Pausch stated that one needs to help others in attaining their aims and objectives of life. Managers can make their subordinates develop to-do-list that comprises of all the things that subordinates want to achieve. This will help

Psychological Disorder Analysis Essay Example for Free

Psychological Disorder Analysis Essay Marla is a 42-year-old Hispanic female who comes to the mental health clinic complaining of having trouble sleeping, feeling â€Å"jumpy all of the time,† and experiencing an inability to concentrate. These symptoms cause problems for her at work, where she is an accountant. As a psychiatrist I would need to diagnose Marla with the proper disorder, explain information about the diagnosis, and discuss possible treatments with her. It would be near impossible to make an accurate diagnosis without more information. First, I will clinically assess Marla by asking her a few questions without her realizing right away that I am trying to diagnose her from the second she enters my office. I will ease into the conversation to gain more insight before she notices what I am doing. I would like to provide a brief interview of how I would expect it to go, given the disorder that I have diagnosed. Hello, Marla. I am Joy Wardrip. It’s a pleasure to meet you. Will you tell me a little bit about yourself? Marla would likely introduce herself, tell me that she is an accountant. She would go on to tell me how she has been feeling anxious for a bit and how it really distracts her from her work. She would tell me how she has trouble concentrating and that too is affecting her work. She would likely be a bit emotional, perhaps teary-eyed as she expresses her frustration with the occurrence of these recent symptoms and how she would like to symptoms to be explained and to go away. She may even express how she wants to feel â€Å"normal† again. I understand your frustration and it is ok to feel frustrated. How long ago did you notice a change in your behavior? Marla would let me know that she had been feeling this way for the past six to eight months. She would also tell me that she can’t remember anything that has happened in her life to explain the anxieties that she was feeling. She would tell me how she would like for things to go back to the way that they used to be. How is your relationship with your parents? Marla would describe a great upbringing. She would explain how she is very close to both of her parents. She would go on to describe her childhood, which was abuse and torment free. She would speak of many good memories with her parents and how she is an only child. She would go on to tell me that she was quite spoiled and had no bad memories of being a young girl. Is there any mental illness that runs in your family? Also, have you ever been diagnosed with any disorders or are you on any type of medication? Marla would tell me that no psychological disorders were apparent in her family and that she is not currently taking any medication. She would tell me that she had only just recently went to her family doctor to discuss her symptoms and that the doctor recommended that she speak with someone to find the root of her troubles and to explore the possibility of her having a disorder. She would tell me that is why she came to see me. What was life like before you felt the symptoms that you have described to me? Marla would respond with how she was always very happy, always smiling. She would tell me how she lived a worry-free life and was very social. She would discuss how she had many friends and how she enjoyed her work. She would describe herself prior to the symptoms as someone who was very optimistic and upbeat. She would then go on to say that she only just realized that it had been quite a while since she had gone out and dined with any of her friends. Have you suffered any type of trauma? This can include anything from your past that caused you great pain or suffering mentally or physically. This could be an accident, death of someone close to you or abuse. Marla would bring up her childhood again and remind me that it was abuse free. She would also let me know that she had never been in a car accident, aside from a fender bender which really caused no damage to herself or her vehicle for that matter. She would tell me that she had been a victim of an earthquake years ago but that it didn’t seem to affect her anymore. She said that she was a bit shaken after the earthquake but that she had moved passed it almost effortlessly and that she hadn’t even really thought about the incident in some time. I would like to go back to something that you mentioned earlier. You said that you hadn’t gone out in a while, are their certain situations that you try and avoid because of your anxiety? Marla would explain that she didn’t like going to work. That she was missing several days because she felt uncomfortable in her office. She would explain that the more that she called in the less motivated she got to go and that it was really causing a problem for her at the workplace. She would tell me that she was afraid if something didn’t give, she would be fired. She would tell me how she wanted to leave while working because she felt claustrophobic, as though she needed to get some air or go clear her head. You mentioned that you have been having trouble sleeping here lately. Can you tell me a little more about that? Do you know of anything that may have lead to the trouble sleeping? Marla would tell me that she had been having trouble sleeping throughout the night. She would let me know that she didn’t struggle to get to sleep; she just had trouble staying asleep. She would let me know that it was really irritating her and that it was affecting her at work. She would tell me that she wasn’t arriving late to work but that she didn’t feel that she had gotten enough rest when she got to work and that she felt very tired during the work day. Do you often have dreams that recur often or do you have nightmares often? Also, how often do you wake and remember your dreams and what do you remember about them? Marla would likely tell me that she didn’t dream often, nor did she have nightmares. She might say that perhaps she doesn’t remember the dreams once she has awakened. However, Marla would share with me that she often felt very shaken and jumpy after having waken up. Had this taken place, I may suggest that she keep a journal by her bed so that she can record anything that she remembers about her dreams and how she is feeling upon waking up. Have you ever experienced flashbacks? This is when something seems very real and the images are very clear. Perhaps you have experienced feelings similar to the feeling that you felt during the earthquake that we discussed earlier? Marla would tell me that she really struggled with flashbacks following the earthquake, but that she hadn’t had any experiences with them from some time. She would tell me that it had been a few years since she had experienced them. Following the interview, I would likely diagnose Marla with Post Traumatic Stress Disorder (PTSD). I would explain to her that it is a incapacitating anxiety disorder that is experienced by people who suffer traumatic events. I will explain that these events can be related to warfare, rape, abuse, car accidents, or in her case, an earthquake. I would explain that the traumatic event can produce many characteristic symptoms which she has described to me, such as flashbacks, inability to concentrate, insomnia, and changes in emotions. Finally, I would explain the origin of the disorder by using the cognitive model of psychology. According to this model, one must understand human thought to understand its behavior. When people show abnormal behaviors many theorists look at cognitive problems. These problems can include illogical thinking processes and maladaptive assumptions. I would then try and help her to realize what she is doing and how she is responding to the trauma of the earthquake so that she can later focus on changing her faulty ideas and thinking processes for a form of treatment. This treatment would be achieved through a series of therapies in which I teach her to calm herself and control her emotions and behaviors (Comer, 2005).

Lewis is portrayed as a nice character but maybe a bit nervous as he :: Free Essay Writer

Lewis is portrayed as a nice character but maybe a bit nervous as he did wish Morse a Happy Christmas even though Morse has been quite horrible. Morse's Greatest Mystery The first impression the reader gets of Morse is that he can appear rather moody. â€Å"Morse banged down the receiver and sat silent† This suggest Morse is fed up with the bank because they are not telling him things .He slams down the receiver which shows he I taking his anger out on other things and he sits in silence maybe to reflect over his thoughts. Clearly, he is very angry and that is why Lewis acts nervously around him because he does not want the blame taken out on him. Morse can be portrayed as aggressive. â€Å" . . . . . . These bloody bank charges † This shows Morse using aggressive language to cope with bad news. People use bad language as another form of an expression of anger or frustration. Morse appears quite angry about his bank accounts so maybe he has been in debt before and something bad has happened. As readers, we get the impression that he is violent and angry which makes him quite a vicious character. Morse appears a bit of a loner. â€Å". . . . . . Morse’s North Oxford flat† This suggests Morse lives on his own in his own flat and through out the passage it never mentions a wife or partner. It seems Morse does not have much of a social life, which is unusual, as this time of the year is usually spent celebrating. Clearly, he is too wrapped up in his work to have a social life. We understand from this story the person he spends most of his time with is Lewis .So that explains why towards the end of the passage they wish each other Happy Christmas even though Morse is not very inclined to show his feelings as he just whispers it back. A different aspect of Morse that we pick up from this story is he can be kind â€Å". . . . Its about the  £400 you withdrew† So this extract shows Morse actually took the  £400 that had been stolen out of his own bank account to give to the hospital. But put it in an anonymous envelope and sent it to Lewis. Morse can be a nicer person and will go to his own expense to help other people. Maybe he did it because he wanted the children at Littlemore to have a good Christmas and a good life because he does not enjoy his.

Word of Mouth and Brand Value in the Fast Food Industry

To check the speculations which were proposed in the above writing survey area, basic model was defined utilizing AMOS. The model requires that an arrangement of rule fit records ought to be accomplished in view of the prescribed esteems. Generally, the last basic model proposed a sufficient fit to the gathered information where the estimation of Chi-square (? ²) is equivalent to472.837 (p-esteem = 0.000). Other fit records likewise accomplished the base cut-off qualities (GFI = 0.836, AGFI = 0.817, CFI = 0.943, and RMSEA = 0.079). In view of the above aftereffects of paradigm esteems, one might say that the last auxiliary model has a solid match with the information of this investigation (Hair et al., 2010). Generally, the exhibited speculations were tried in view of the relapse table which was produced in view of the last basic model's yield. The discoveries exhibited in Table 1 demonstrate that verbal exchange has a huge positive association with mark picture (? = 0.794, t-esteem = 6.982, p ; 0.05), and therefore, H1 is acknowledged. H2 which expressed that verbal exchange has a noteworthy association with mark reliability is additionally acknowledged (? = 0.970, t-esteem = 8.240, p ; 0.05). Also, the outcomes demonstrated that verbal exchange has a huge association with mark inclination (? = 0.817, t-esteem = 10.340, p ; 0.05), in this way, H3 is upheld. This investigation additionally affirmed that verbal exchange has a noteworthy association with mark administration (? = 0.640, t-esteem = 6.438, p ; 0.05), along these lines, H4 is bolstered. At last, the outcomes uncovered that verbal exchange has a noteworthy association with mark value (? = 0.591, t-esteem = 6.863, p ; 0.05), thusly, H5 is upheld. When all is said in done, Word of mouth clarifies 32% of change in mark value. Table 1: Results of theories Hypothesized Effect Std. Beta S.E. C.R. P Support H1: Word of mouth has a huge association with mark picture. 0.794 0.065 6.982 *** Yes H2: Word of mouth has a huge association with mark dependability. 0.970 0.090 8.240 *** Yes H3: Word of mouth has a noteworthy association with mark inclination. 0.817 0.077 10.340 *** Yes H4: Word of mouth has a huge association with mark initiative. 0.640 0.067 6.438 *** Yes H5: Word of mouth has a noteworthy association with general brand value. 0.591 0.066 6.863 *** Yes 5. CONCLUSION The motivation behind this paper was to exactly inspect the connection between Word of mouth and brand value in the fast food eatery industry in Malaysia. The discoveries demonstrated that in accordance with past experimental examines (Armelini, 2011; Kassim and Abdullah, 2008; Murtiasih et al., 2013; Rezvani et al., 2012) Word of mouth has a critical positive association with mark dependability. Further, Ghorban and Tahernejad (2012) considered Word of mouth as a key showcasing factor which powerfully affects buyers' conduct and the choices that they shape amid acquiring process. The finding demonstrates that customers' steadfastness toward a brand increments through positive verbal suggestions from other people who had past encounters in utilizing the items or administrations of that brand. This demonstrates by getting constructive proposals from other individuals whom clients can believe, a higher level of certainty is probably going to be improved towards the brand. Such certainty is probably going to impact buyers' conduct and prompt positive repurchase aims. The discoveries of this paper additionally affirmed the huge positive connection between Word of mouth and brand picture. This finding is in accordance with past investigations which built up verbal exchange as a key factor that influences mark picture (Farooqui, 2015; Severi et al., 2014; Torlak et al., 2014; Y?ld?z, 2015). Moreover, Hoyer and MacInnis (2001) considered verbal exchange as a critical advertising factor that impacts mark notoriety. Cornelissen (2000) additionally embraced the commitment of Word of mouth to mark notoriety. Given this outcome, it can be presumed that brand picture Similarly as with any examination, there are a few impediments in this investigation that would open roads for additionally explores. Initially, the primary focal point of this paper is on the fast food eatery industry which may thwart the generalizability of the discoveries to different settings. In this way, future looks into ought to be coordinated to rethink the factors of this investigation in other industry settings. Furthermore, just Word of mouth was utilized to analyze its connection with mark value; subsequently, future explores should test different components, for example, advancement and feeling. Moreover, this investigation utilized overview instrument amid information gathering. Accordingly, future inquires about may embrace subjective philosophies to decide the key factors the can impact shoppers' recognitions in the fast food showcase. At last, this investigation was directed in east drift some portion of Malaysia, along these lines, future looks into may expand the extension by covering different zones with a specific end goal to have the capacity to improve conclusions.

It is hard to define the words true American Essay

It is hard to define the words true American. There are many different qualities in an American that don’t always make them a good person. Good people are loving and caring. There not always concerned about if they are going to be rich and famous. Good people care about others and accept people for who they are not based upon race gender or class. A true American possesses none of these qualities. Although not all of the qualities in a true American are bad many of the qualities are not favorable for a person looking to be a good all around person. True Americans are greedy, class conscious people, and have a vary large amount of self confidence. Confidence is a large part of American culture and many true Americans pride them selves on the ability to block out fear. Having little or no fear can only improve the lifestyle of a true American. A true American is a hero. An American hero is someone that saves lives and makes the world a safer place. There are types of jobs that can make one a hero, such as a lawman and a soldier. To become a hero, one must face his or her problems head on. It is not easy for anyone to face there fears head on. Not very many people can face them. Then again, it’s not easy to become or be a true American. True Americans are hard to come by and have rare heroic qualities like putting others in front of themselves. Although being a true American takes no fear, most real Americans have a taste for money. True Americans are entrepreneurs. True Americans are entrepreneurs. Entrepreneurs are go-getters in American society. They are looked upon as great people with great ideas. Entrepreneurs are people who want to be famous and or make a lot of money. Entrepreneurs take full advantage of being an American. They never take no for an answer, and always try to get what they desire. Entrepreneurs grasp and fully embrace the concept of what it means to be an American. Entrepreneurs are key to being an American, but being an entrepreneur also means you must be one thing, greedy. Greed is something people face every day. Everyday people can choose to either embrace greed, or people can fight it. In American culture it is widely accepted to fully embarrass greed as a part of your life. It is also normal for a person to choose work over play, and let money be more important than family. Money is more than just a type of currency in America. Currency is a symbol, a symbol of what a person is. If someone has a fast car, a big house, a boat, and still wants more he or she is a true American. If they have the drive to keep working to get what they want they are a true American. Although greed is a main part of American culture its importance is trumped by the way society works. The use of classes in peoples everyday life. Most Americans are very aware of class. Class is a very important part of the U. S. society. It is hard to escape society’s rules, so most people just let society run their lives. Suburban women have never been able to get away from society running their lives. TV, books, magazines, and movies show that women are supposed to marry a rich guy and have a nice kitchen. If a woman does not have a nice kitchen or look like a woman on TV, she is not living the American dream. Although being class conscious can help define you as a true American. Having some sort of relationship with God and being religious is key to being a true American. Many people who call themselves true American’s say they have a good up-standing relationship with God. God plays a very large part in American’s lives. God runs peoples lives, affecting a person’s decision on a day to day basis. God makes Americans seem more proud about there country. People have bumper sticks and flags saying god bless America. Every president in the history of the United States has openly stated that he believes in God. Important Americans always seem to connect with God somehow, or at least say they do. God has always played a large role in American history. People always seem to gravitate towards people that have religion be a large part of there life. God always offers people with a set of mostly good morals and values but that doesn’t necessarily make you a true American. In conclusion, it is very difficult to really define a true American with just one trait. People may never be able to define the words true American. A true American is a collaboration of many different things. Being a true American doesn’t exactly make anyone a good person, but being a patriot in any country will always have its positive and negatives. It is good to be proud of a country but some people seem to take it over board. If anyone wants to be called and viewed as a true American they have to take it overboard. To be a good person you don’t need to have money. In America the whole goal of existence is to become rich, not further your growth as a person. Americans are also very aware of what other people think of them and often wonder how they are viewed. There are problems with the way social structure is set up in the United States. People are more concerned with moving up in social status than helping out people that need help. Being a true American isn’t all bad at all. There is a great deal of American heroes that have done wonderful feats not just for the country but for the whole world. The idea of spreading democracy around the world was wonderful idea. I don’t agree with the way it was spread, but it needed to be done. Americans have many bad qualities but they also have many good qualities. It is hard to become a true American and figure out if those traits are something you posses. If people don’t people have to dig deep down and over come many things in life. People have to become a hero, people have to matter to there country if they want be a true patriot. A lot of people have had wonderful lives being true Americans, some not so much. True American are in many places in the United States and will continue to turn up because this is America.

Ethical Culture Analysis Essay Essay Example

Ethical Culture Analysis Essay Essay Example Ethical Culture Analysis Essay Essay Ethical Culture Analysis Essay Essay Ethics Essay Introduction In business, ethics is the level of degree to which an organization operates in a way that gets deemed as right by both the internal and external business (Clements, 2010). Therefore, an ethical, cultural analysis is the evaluation of whether a firm is operating within its ethical obligations or not. A firm is expected to operate in a way both the employees, clients government and the general public will feel satisfied. In that line, the extent to which an organization practices its ethical requirement is not only limited to its internal employees and clients but the general public. There is a relation between a business and members of the public who are not their clients. For instance, when a firm acts in an unethical way by emitting poisonous gasses, the effect of that gas will be felt by both the firms customers and non-customers. Business is directly linked to its clients or indirectly connected to non-clients. The more an organization venture into broader operations, the more it s ethical boundaries expand. Ethics defines the organizations customer base and employee turnover (Liao, 2010). A good number of workers will be willing to work for an organization that is ethical compared to that which is not. Similarly, an ethical firm will have a wider customer base compared to that which is not. The external environment plays a significant role in defining an organization;s ethics; a firm is an open entity that relates to the external world (Clements, 2010). It implies that a company interacts with various objects as it tries to meet its operations; a firm will buy raw materials from the external parties as well as sell their final products and services to the same entities.; For a firm to be successful, there is need to develop a peaceful symbiotic relationship with both is employees and external entities ((Johnson, 2016). A good relationship will facilitate a smooth flow and interaction of factors of production thus boosting return. Types Of Business Environment On the boundaries grounds, various settings are either affected directly or indirectly by the firms operations. To begin with, there is an internal environment that promotes the organizational ethical culture. However, as much as the internal environment promote the ethical business culture, they also directly get affected by its ethics (Clements, 2010). The internal environment is made up of individuals who work in that organization and the management. The organization has a greater influence to its internal environment. A business efficiently controls what happens within its jurisdiction. This situation represents that body that is under the management control; employees are governed and monitored by policies that are drafted by top management. The workers have a mandate to adhere to the policies requirements. The workers body are ambassadors of the organization to the external environment (Johnson, 2016). They create the image of the company thus there is the need for them to have an outstanding ethical culture. They are the face of the organization to the rest of the world. When an employee has unethical attributes, he will create a negative image of the institution. For instance, an employee who is arrogant or mishandles the clients is termed as unethical. In such a case, the customer will develop a negative attitude towards the organization. Immoral attributes of the employees will lead to a reduction in customer base thus leading to poor performance. On the other side, there is an external environment that the business has minimal or no control over it completely. The external environment includes the government policies, demography, economy, and competitive environment. The ethical aspect in this context is set by the government. The government puts policies in place to govern how business is conducted within the external environment. Some organizations and firms do not adhere to ethical requirements. For instance, some companies make a false advertisem ent, overprice their commodities and sell goods and services that do not meet legal standards. In such a case, the government has a legal constraint that shapes the ethics of such businesses. Firms that fail to adhere the legal restrictions faces legal measures. Government involvement in business helped create ethical entrepreneurial culture within some organizations. Ethical culture is a paramount attribute in any organization that is willing to thrive and expands its operations. Ethical Culture Analysis For PricewaterhouseCoopers Background information In this paper, I will defend the ethical culture of PricewaterhouseCoopers categorically. The firm is well known as PWC. In 1988, a merger between the Coopers Lybrand and Price waters company firm led to the formation of PWC. The two companies assumed one brand name and operated as a single entity. PWC is headquartered in the London United Kingdom. The company offers professional services the following services; auditing reports, consultation, tax advisory, actuarial, financial advisory and assurance. Among the four largest professional firms (KPMG, PWC, EY, and Deloitte), it is the second. PWC was ranked one of the worlds most prestigious accounting firm for seven consecutive years. By 2015 PWC had branches in 157 countries, 756 stations and over 223,000 employees. In their 2016 financial year, the firm had $35.9 billion revenue (www.pwc.com ). It is a global accounting company. Besides, it was ranked the fifth privately owned business in the United States by 2016. PWC is a corpora tion that has an extensive network across the globe. It is amazing how the firm successfully deployed human resources across the 157 countries. Besides, it is the company that has drawn more attention on how it managed to outdo most of its competitors who have been in the accounting industry for an extended period. The high number of personnel the organization has employed makes it an imperative firm in the labor industry. Many researchers have developed an interest in understanding how the business has been able to withstand operational challenges in foreign countries. The fact that the PWC got ranked as the top company to work for in North America is evident the firm has pleasing ethical culture. PWS has shown a stable, ethical culture. The firm has a huge customer base in the line of the professional advisory. Many prospective investors approach the company to source for professional advice on the type of business they intend to venture in. Besides, firms that have already ventured into business still seek professional guidance from PWC firm. Most of the firms seek professional advice from PWC so that they can reduce the excessive losses they make. PWC is branded as a savior company. Problem prevention For the last seven years, PricewaterhouseCoopers (PWC) has gained global recognition as the most reputable accounting firm. Corporate fraud is, therefore, the biggest risk or problem that affects the business. Such lack of integrity in the workplace may cause severe damage to the company, including lower profits and permanently bruising the companys reputation. It is in this light that in 2007, PwC carried out an Economic Crime Survey and developed techniques to avoid and manage fraud, thus reducing the risk of the impact of fraud in organizations as discussed below. Board and audit committee supervision (PricewaterhouseCoopers Economic Crime Survey, 2007).The board is in charge of supervising and controlling the financial reporting done by the management. Audit committees review the power that the management has on activities such as financial reporting. The two parties should ensure that there are anti-fraud programs in place and that there is no override of controls in financial reporting. They must also ensure that professionals adhere to the principles of accounting. They should also schedule meetings with both internal and external auditors to discuss the risk of fraud. Training and procedures (PricewaterhouseCoopers Economic Crime Survey, 2007). There must be an effective control policy that is put in place to help prevent fraud. Such guidelines must be well-documented so that employees understand them fully. Furthermore, upon being hired, it is important to train employees on the dangers of dishonest behavior such as disobeying policy, suspicious reporting, corruption, and conflict of interest. PwC has established standards which who wish to continue working for the company must meet. Screening upon employment (PricewaterhouseCoopers Economic Crime Survey, 2007). Statistically, about 71.4% of fraud in a company is traced back to its employees. It is therefore important to properly screen potential employees to establish their levels of integrity. Carrying out background checks, detailed checks and employing a specialist to investigate the databases of the potential employee all help in the screening process. Interior fraud controls (PricewaterhouseCoopers Economic Crime Survey, 2007). To prevent purchasing and payroll fraud, a company should file copies of tender invitations. Fraud in sales and inventory is averted by distinguishing responsibilities in sales, inventory, accounting and the processes of bank reconciliation. An independent party should conduct regular bank reconciliation of cash and cheque to avoid theft in this sector. Ethical Beliefs and Culture A strong ethical culture is paramount to any auditing firm that wishes to maintain high levels of integrity and a good reputation. PwC has chosen the values of excellence, teamwork, and leadership as the basis of a strong ethical culture in all its branches worldwide (www.pwc.com ). Excellence. The company is set to fulfill its promises to its clients, and to provide quality beyond the expected through innovation, learning, and agility (www.pwc.com ). It encourages innovation in that employees are encouraged to come up with creative yet practical means of solving problems. The company takes pride in the fact that it is the largest and most renowned auditing firm globally. Thus, it ensures to put in place only the well-developed ideas, and successfully at that. Learning is another booster to attaining excellence at PwC. The company provides a continuous means of broadening the employees scope of knowledge and skills to satisfy clients better. Agility means that the company is sensitive to change and is swift to deal with any issues that arise from it. This factor has enabled PwC as a business to survive and to stay ahead of its competitors (www.pwc.com ). Teamwork. PwC is built on long-lasting relationships with its staff and customers. Mutual respect and sharing strengthen these relationships (www.pwc.com ). It is crucial that the company maintains long-term relationships with its clients and employees to ensure both employee and client loyalty. To PwC, the end results rely on how the people element of the company treats each other. Respect entails appreciating other peoples opinions, groups, and cultures. This aspect is essential because the company is based in 157 countries, with employees of more than 35 languages. The firm also encourages its employees to share resources, skills, and opportunity (www.pwc.com ). It also shares knowledge with its customers, which has led to continuous success in its operations. Leadership. With both clients and employees. The elements of courage, vision, and integrity have enabled PwC to motivate its staff and its clients. Courage requires grabbing the opportunity and having a positive attitude towards the responsibility that comes with the initiative. Anyone, at any level, can be a leader. Leaders should be able to speak their minds, be seen and air their suggestions boldly. Employees are encouraged to be creative. However, it is important that they learn to be accountable for their actions (www.pwc.com ). Vision entails perceiving what is beyond the expected. One must recognize the bigger picture. The company encourages its staff not only to be courageous but also to set achievable goals. In other words, think big. The virtue of integrity involves being a person who can be trusted by others. A professional must be honorable. This attribute translates to the entire community at PwC. The business is built on honesty and transparency as well as being accountable for its actions. As an auditing firm, employees must adhere to independence as well as objectivity, which are core in the daily activities of the business (www.pwc.com ). Ethical Drivers As an auditing firm, PricewaterhouseCoopers has the following ethical drivers (Satava Richards, 2006): Self-interest (Protagoras, et.al). At PwC, it is firmly held that the society would be a much better place if each pursued their interests without breaching the rights of other people. The ultimate moral responsibility of a company towards its employees is to ensure that they improve their skills, gain experience and grow at a personal level. Individuals are encouraged to pursue their interests so long as there is no bias or conflict of interest with company goals. Utilitarian benefits. This involves seeking the common good, such that decisions are made based on what is best for the net society. This ethical driver suggests that whether the goals are short-term or visionary, so long as they result to the betterment of the welfare of the majority, they are implemented. It is important to weigh every decision to determine its pros and cons and to shun those decisions which bring about greater harm than good to the society. Personal virtues. Integrity and courage play a vital role in developing personal attributes. These characteristics are also necessary for the auditing business to succeed. It is important that individuals set standards that dictate how to relate with other people. Treat others as you would like them to treat you. It is the right of any human being to receive proper treatment. Religious values. This calls upon individuals to have the virtues of kindness, tolerance, integrity and honesty. Workers must be compassionate towards each other and to their clients. Reciprocation of these virtues leads to unity within the corporate firm. The religious construct is considered a golden rule that guides the auditing industry. Government requirements. As a firm that has spread out to 157 countries, it is key to its survival that PwC observes government rules and restrictions in each of its host countries. Such national laws may include those guiding the interaction of the company with its surrounding community and the responsibility of the company towards society. Most governments employ a rule-based approach in issuing such legislation. Here, social responsibility plays a significant role. Governments are keen to observe companies, especially international private firms, to determine the benefits that such businesses will bring about to the immediate society and the nation at large. Universal guidelines. There are globally acceptable rules that govern the activities and conduct of auditing firms. Such guidelines aim to do away with selfishness and self-interest that create undue tension among homogenous industries. These principles apply to the community as a whole. To realize the common good, these rules and policies must intertwine and work together. Personal rights. This entails the rights and freedoms that are entitled to humanity. They protect people against any form of inhumane or illegal action that may be carried out against them. Nowadays, the rights of stakeholders are becoming more and more recognized although they were not initially formally deemed essential. Economic efficiency. The goal of any business is to minimize costs and maximize profits. Revenues must be compared against costs so as to implement decisions that will ensure achievement of maximum levels of output. Economic efficiency is necessary for the auditing industry to prosper because misrepresented or biased financial reporting causes great harm to society as a whole. Distributive justice. This implies that management must be careful not to implement decisions or activities that harm even the minimum number of people in the community. It is crucial to consider the disadvantaged before any decision is arrived to, to avoid further inconveniencing them. In auditing, financial misrepresentation may cause irreparable harm to society whether immediately or eventually. Contributing liberty. This ethical driver speaks against selfishness. Individuals must be careful to avoid activities which impeach on other peoples freedoms and rights. A person must follow legislation that defines such rights. It is the duty of an auditor to ensure the protection of the interests of the society in line with their rights and freedoms. Ethical Issues There are four major ethical problems that accountants and auditors at PricewaterhouseCoopers are bound to experience, just like any other accounting firm (Lister, et.al). Management pressure. Many auditing and accounting firms face the burden of high expectations to perform well. Such high hopes create stress and tension among accountants and auditors, who are in charge of formatting financial statements and making financial reports (Lister, et.al). Due to pressure to succeed, management may pressure these professionals to alter their statements about profits and losses, assets, and liabilities of the firm. Ethical professionals will maintain accurate financial reports of the enterprise and not cave into management demands. However, some who fear for their jobs or accept bribes will change financial records and overstate the success of the company. In the short term, this may benefit the company. However, the Securities and Exchange Commission may finally find out about such fraud, leading to failure of the business (Lister, et.al). Accountants morality. The Financial Accounting Standards Board requires accountants to blow the whistle on any form of discrepancy they encounter while carrying out their duties. However, the results of such reporting are devastating. Upon the notification of a violation, the government is required to intervene and review the financial records of the firm. Furthermore, once the press gets to hear of such a scandal, the companys incompetence will be made public. The reputation of the company will go down the drain, leading to entrepreneurial suicide (Lister, et.al). Needless to say, many of the employees of the firm will be laid off. Moreover, the companys management including executive officers will be prosecuted and either fined heavily or jailed. The ramifications of greed (Lister, et.al). The finance industry involves making a lot of decisions concerning money. When the professionals in this field are greedy, they will find ways around rules and regulations that guide their activities so as to make extra cash. Greed is a total disregard of professional ethics. An accountant is urged to be competent enough not to let greed overpower their moral and professional values. The vice of greed is an enemy to the business, and an accountant should not let it interfere with financial reporting. An accountant who is more concerned about making more money for themselves at a cost to his/her company is self-centered and is a burden to his/her firm. Giving in to greed results to violating the principles of accounting, and the SEC will have to intervene (Lister, et.al). Failure to report some financial records. The management may ask the accountants or auditors not to report certain financial figures on the balance sheet. Such information may be one that lowers the reputation of the company either in the eyes of the shareholders or the public (Lister, et.al). Many professionals may not hesitate to follow these directives since omission does not necessarily mean altering figures on the balance sheet. However, such oversight goes against the principle of integrity. A competent professional must be able to represent all given information truthfully, whether positive or negative (Lister, et.al). They must remain vigilant for the sake of ethics. PWC social performance Every organization has to put priorities on both the strategic plans and operation risks that come along while dealing with the general public and other agencies. Besides, the top managers must figure out how to build a stronger relationship with their clients and external environment. Also, the firm must consider the cost of allocating their resources in corporate social responsibilities. PWC has a comprehensive program for corporate social responsibility and stakeholders engagement team (PricewaterhouseCoopers Economic Crime Survey, 2007). The program is purposely suited to meet the clients requirements and satisfaction. To begin with, PWC has a helped other forms set their development programs and assisted them in the implementation process. PWC helps their prospective clients implement different lines of strategy in their management team. They have assisted other firms in managing risks and helped them retain a brand image for an extended period (Johnson, 2016). PWC has worked wi th their clients in promoting social ethics in their organization through environmental, safety and community management programs. Also, the firm has a stakeholder engagement program; it is not only accountable to the investment community and shareholders but also the employees, consumers, material distributors, and regulators who have an impact on the companys image. In such a case, engaging the stakeholders has enabled the firm gain competitive advantage. Besides, the consultant team and project management team at PWC has been helping the host countries in initiating and evaluating national and international projects (Johnson 2016). Also, they help the host country in interpreting and analyzing the international policy requirements in establishing projects. Furthermore, the project management team has been in the forefront helping the investors and governments in host states in strategic environmental protection programs. It is clear that PWC is much concerned with the performance . PWC Diversity and Citizenship The PWC is a multinational corporation which has many branches all over the globe. In such a case, it has its sub-headquarters in the many countries where it has extended its operations. Besides, the firm has diversified its operation in a variety of accounting services. The top management has devolved few of their top managers in the foreign countries. Most of the directors and executive officers are from the host countries. The role of the devolved managers to foreign countries is to assist the host countrys employee in cultivating and promoting PWC ethical culture. The PWC firms in foreign countries have an obligation to follow the policies and rules stipulated by the host states. They operate within the law requirements of that particular state. PWC just like any other firms in the host country adhere to tax policy, wage policy, pricing policy and environmental policies among others. Besides, the firm has been I the forefront of promoting the culture and practices of the people o f the host country. In a way, the company assumes the activities of the host countries and get integrated into its social practices. However, the firm being an international professional business, it has to meet the international requirements of operation regardless of the host countries it is operating from (Liao, 2010). In such a case, the strategic team in PWC Company has been able to evaluate and set an ethical culture that is universally accepted. Conclusion and recommendation. From the above analysis, its evident that PWC is a successful multinational firm. The success of PWC is derived from its accommodating ethical culture, corporate social responsibility and dedicated staff, PWC is one of the companies that have been adhering to the policy obligations of the host countries that has enabled them to succeed in their operations. It is one of the firms that is of great interest to many researchers since it has been in a position to outdo their competitor who has been in the auditing profession for a long time. The firms strategy of preventing problem occurrence and solving disputes in its many branches in case of phenomena is quite remarkable. PWC is one of the firms that have that has successfully built a good relationship with the prospective clients and the general public. The good relation has enabled the firm to carry its operations smoothly thus leading to its success. Its outstanding ethical culture has resulted in the increase in some clients to the firm. I would like to work at PWC firm. PWC is one of the few organizations that offers an ample working environment to their employees. Employees feel how important they are to an organization when they constantly get consulted and incorporated in decision-making (Liao, 2010). PWC is a firm that guarantees and individual career development. I would recommend working with PWC to anyone who is willing to grow his career. However, as much successful PWC is, there is a need for them to diversify their business. I would recommend the company to venture into another line of production preferably a different industry like clothing or mining activities. In such a case, the company will expand their customer base and boost its corporate image. Besides, diversification enables the business to meets operational risk in a case where one industry is facing a downfall. References Clements, P. J. (2010). Business ethics today: A review of timeless principles that apply to the financial industry. Corporate Finance Review. Johnson, C. E. (2016). Organizational ethics: A practical approach. Sage Publications. Liao, W. C. (2010). The relationship between ethics training and employee satisfaction: A mediator of corporate responsibility practices. The Journal of Human Resource and Adult Learning. Lister, Jonathan, et.al. Ethical issues facing the accounting profession. Small business; accounting and book keeping. PricewaterhouseCoopers Economic Crime Survey (2007). Fraud prevention techniques- Some easy-to-implement fraud prevention techniques. Fraud A guide to its prevention, detection and investigation. PricewaterhouseCoopers. Our Core Values. Retrieved from www.pwc.com. Satava, D., Caldwell, C., Richards, L. (2006). Ethics and the auditing culture: rethinking the foundation of accounting and auditing. Journal of Business Ethics.

Description of a Marketing Plan

Description of a Marketing Plan A marketing plan is defined as a business document prepared with the aim of giving detailed information about the current position of a business in the market and the marketing strategies it plans to employ within a certain period of time stipulated in the marketing plan (McDonald, pp. 23). Most marketing plans are designed for a period of one to five years.Advertising We will write a custom report sample on Description of a Marketing Plan specifically for you for only $16.05 $11/page Learn More A market plan clearly indicates the steps a business organization intends to take in order to meet its marketing goals. Some owners of small businesses do not present their marketing plans in isolation but rather incorporate them in the entire business plan. For business owners who decide to adopt SBA format which is the recommended one, some sections of the marketing plan become parts of a business plan. Alternatively, the whole marketing plan can be an appendix to a business plan (Bell, para. 3). Typical marketing plans for owners of small businesses might comprise of details about the competitors, the product or service demand and a description of the weak and strong points of the market. This is done from a market perspective of the business enterprise and the competitors (Fifield, pp. 10). Other common features of marketing plans include product or service description, not leaving out its unique features or qualities, a marketing budget which covers the advertising and promotion plan, the pricing strategy and information on the location of the business with the merits and demerits of marketing. In addition, a marketing plan may include market segmentation which focuses on particular niche markets or, in case of large scale marketing, ways through which the marketing strategy may vary in different segments (EStember, para.4) CCCD Marketing Plan Creative Concepts Computer Design (CCCD) is a company that deals with computer consulting. The ma rketing plan for this company involves the use of various programs in their marketing strategy. The main goal of the programs is to increase the sales with limited expenditure. The company will use local newspapers to place their adverts and will offer workshops for members of the community intends. The final element the company intends to use in its marketing strategy is a vibrant website aimed at cataloging the services the company provides.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Mission of CCCD Providing the best services in computer consulting to its customers is the mission of CCCD. The presence of the company is justified by the fact that it can attract and retain customers. It believes that strict adherence to this principle will guarantee companys success. Marketing Objectives The company’s marketing objectives include increasing the monthly sales within t he first year of operation and developing a brand reputation that will be easily identified with its quality. Financial Objectives CCCD has specific financial objectives that should be met by the marketing plan, among them a one percent rise in profit margin in every quarter, the control of expenditures for it to remain at a certain level and generate enough sales that justify the need for additional employees. Target Markets CCCD intends to offer computer support to people who use PCs in their homes and also owners of small businesses at technical and consulting level. Since the company is a small one, its growth is restricted by the amount of work that can be completed. Market research indicates that there is potential market which can be exploited by businesses of this kind. The constant technological advancements involved in the computing industry make it necessary for the establishment of businesses that are able to offer computer-related services. The extensive nature of the c urrent market of computer services makes it difficult to categorize it. Users of home PCs are the main source of the business revenue. The work done includes minor upgrading and giving advice to the users. The definition of the business market is the customers who possess several computers or a network demanding service. Positioning The intention of CCCD is to position itself as the main computer consulting business in the market. Users of home personal computers and the community of small business owners will get professional services and excellent computer consulting that eliminates some of the problems they experience. CCCD adjusts its competitive edge to attain the anticipated positioning. The company’s competitive edge is comprised of its unique ability to handle technical issues among all clients who use computers. The ability of the company to translate complicated computer language into understandable English is an important skill. This gives the company a chance to e quip clients with advanced computing skills that make them feel comfortable within computing environments.Advertising We will write a custom report sample on Description of a Marketing Plan specifically for you for only $16.05 $11/page Learn More Marketing Mix The marketing mix of CCCD is made up of different approaches that involve distribution, promotion, pricing and advertising. The schedule of pricing is grounded on an hourly rate. However, the company exercises flexibility in order to fully address customers needs. With regard to distribution, the company offers services either at the customers homes or their business premises. A multi-pronged mechanism will be put in place to advertise and promote the services of the company. Finally, the company knows the value of good customer support since this increases penetration to the new markets. Marketing Research CCCD uses primary marketing research methods in a bid to obtain data concerning customers, the market and customer preferences. The company uses electronic survey to gather information about the market. This  entails  the  use  of  either  email  documents  or  forms  that  are  brought  to  the  end  at the   companys website. The polling is aimed at survey people who belong to the targeted market segment. In  order  to  warrant  that  the  surveys  are  efficacious  and  rigorous,  the  process  is   outsourced   to  individuals   experienced   in  statistics.  Ã‚  The additional expenses incurred in the surveys are justified by the accurate and credible data obtained. Strategy Pyramids The most important information that CCCD endeavors to communicate to the clients is that the company has the capacity to handle all computer problems they might face. To achieve this, several communication strategies are used. The first communication strategy that CCCD uses is advertisement. The company places adverts in different newspapers in order to reach a wide range of its customers. In addition, it makes use of computer presentations or workshops which are attended by the public free of charge. Such presentations are an effective communication strategy since they cover broad topics for individuals who do not have much knowledge in computer technology. Besides, presentations have another important function they introduce potential customers to the company. They are expected to generate many customer leads. The last communication strategy that CCCD uses is the establishment of a website displaying the company’s prowess in technology. In addition, the website enables the company to give a detailed explanation of its competitive edge.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Bell, P, Importance of Developing a Marketing Strategy Plan,2012. Web. EStember, G, Why A Marketing Plan Is Important In Any Business, 2008. Web. Fifield, P, Marketing Strategy, Routledge, Oxford, 2012. McDonald, M, Marketing Plans: How to Prepare Them, How to Use Them, John Wiley Sons, New York, 2011.