Barnes and Nobles Research Paper Example | Topics and Well Written Essays - 500 words

Barnes and Nobles - Research Paper Example The company increasing the use of online sales as a technique of embracing technology related to knowledge and skill framework KSFs is one of its success factors. Additionally, consumers’ behaviors especially on making purchase especially on books have completely been revolutionized as they prefer the online purchase compared to the traditional physical ways of purchase. The expansion of online mode of purchase of books enabled Barnes and Noble Inc to gain competitive leverage over its competitors or rivals such as Borders. The ability of this firm to maintain its position as one of the largest book sellers can be attributed by its modalities in maintaining the ever emerging presence of technology. Moreover, its development of its e-reader called the Nook has proved to be success with time (Sidney, 2010). The second indicator of success for this company is related to its manufacturing strategy. It acquired Sterling Publishing Company as a part of its strategy in increasing its manufacturing capability (Hall & Gupta, 2010). It also has a well coordinated distribution system where the sales of Nook are inside their bookstore for example best –buy and B & N website (online). In addition, its marketing strategy encompasses its ability to establish the company as a brand in the market as it offers its client’s e-books, magazines et cetera. Customers are also able to enjoy reading at the companies stores due to the availability of free wi-fi. Furthermore, retail stores are employed in geographic markets that are attractive in not only the promotion but also the selling of devices that are digital and have contents (Sidney, 2010). The management of the company is cognizant to the ever changing circumstances in the business climate of books. They have embraced these changes by incorporating the use of online sales platform (Sidney, 2010). The firm enables sharing information between its workers as well as the customers. This