Thursday, December 26, 2019

English Oral Test - 905 Words

English Oral Test - Dialogue *Friend Change School A : Hey guys! Long time no see. I missed you guys a lot! B : Were too babe! :D So bored when you not with us at school. C : Absolutely freaking boring you know? Well, here you the one that always cheer us up. So how your life in hostels? A : Whoa! Whoa! I miss you guys a lot too :D First week i feel like Mama, take me back home! so lonely there. Im too awkward to speak with others, them too. But now everything was fine there. B : Hahahaha pity you! :P Thats why i said dont you ever moving to other school. Our school are good what, everything was perfect. C : Agree B! Dont you feel like wanna school here back? A : Of course i wanna school here back! But what†¦show more content†¦On the day that we arrived in Cameron we went to check in the hotel and rest because we were tired after staying in the car for 4 hours. The second day of the trip to Cameron we went to see many places some of my favourites are the Tea farm, Strawberry farm and the Lavender park. It was so nice there at the tea farm we could smell the scent of tea all around us. While at the strawberry farm we could hand pick the strawberries ourselves and we got to taste many types of food made out of strawberry. There was strawberry ice cream, strawberry dipped in chocolate and there were even strawberry muffins with strawberry toppings and large chunks of real strawberries in it. Well while at the lavender farm we got to smell lavender, buy lavender perfume and lavender shampoo other than that we also got to buy lavender flowers. Well that’s my vacation and oh before I forget guys come to my class during recess . I have something to give to you guys. (The bell rings time to go to class)OK then that’s the bell I better get going don’t want to be late for class. Bye guys see you during recess. Kiew and nabila: (together) OK bye see you duringShow MoreRelatedIntegrating Listening and Speaking Skills4506 Words   |  19 Pagesthe integrated skills tests. The integrated skills tasks used in this study are items from the Pearson Test of English Academic (PTE Academic), comprising two item types: ‘Retell Lecture’ and ‘Repeat Sentence’. The Official Guide to PTE Academic (Pearson, 2010) states that the ‘Retell Lecture’ item is designed to assess candidates’ ability to â€Å"give a presentation on information from a lecture on an academic subject† (2010, p.51), while the ‘Repeat Sentence’ item tests candidates’ ability â€Å"toRead MoreConsent Decree Activity : A Child s Teacher For The Year1113 Words   |  5 PagesDecree Activity As your child’s teacher for the year, it is my responsibility to inform you on your rights and how we plan on helping your child succeed! The following slides will enlighten you on the history, policies, laws, and assessments for English Language Learners. I hope this information is informative and assures you that I am here to help in any shape and form. I look forward to working with your child this year. 1958 National Defense Education Act (NDEA) The purpose of this Act was toRead MoreUsing Oral Corrective Feedback For Students Improvement Of English Writing Skill1358 Words   |  6 PagesResearch title Using Oral Corrective Feedback with Written Corrective Feedback to Encourage students’ improvement of English Writing Skill Introduction Nowadays, English is one of the important languages in the world because it is used as an international language in all fields. For this reason, it is necessary to know all aspects of this language. Academic English writing is also an important skill since it is used extensively in higher education and in the workplace. However, many Thai studentsRead MoreA Study On Dual Immersion Program993 Words   |  4 Pagescompleted a dual immersion program. A dual immersion program might have different names that people refer to them as. I have heard such names as two-way immersion or, even two-way bilingual immersion. They are the same program. They include native English-speaking students and native speakers of a foreign language. The goals of dual immersion programs are to develop bilingualism, academic achievement, and of course cross-cultural competencies in both languages .This study analyzes their proficiencyRead MoreEll Shadowing Case Study960 Words   |  4 Pagesachievement te st known as the Pennsylvania State Standard Assessment (PSSA) test scores in Reading, Writing, Math, and Science and on the three high-school level Keystone Exams: Literature, Algebra 1 and Biology 1. YCSD is a Title I school district, with 30% ELLs. As shown by PSSA test results, YCSD has a major achievement gap to close between English and non-English speakers. YCSD continues to be under state sanction, due to not having made adequate yearly progress for non-English-speaking andRead MoreUsing Oral Corrective Feedback And Understanding Of English Writing Skill1390 Words   |  6 PagesResearch Concept Paper Research title: Using Oral Corrective Feedback Collaborate with Written Corrective Feedback to Encourage long-term improvement and understanding of English Writing Skill Introduction Nowadays, English is one of important languages in the world because it is used as an international language in all fields around the world. From this reason, it is necessary to know all aspects of this language. Academic English writing is also an important skill since it is used extensivelyRead MoreMax s Father Has Full Time Employment933 Words   |  4 Pagesstay at home mother. His immediate family includes two brothers, a sister, and a nephew. His sister, Vanessa, is 24 years old and has one child, a three-year-old boy. Max reports that his nephew does not speak, when asked if he talks in Spanish, English or both. His brother, Miguel, is 22 years old. He does not attend school, have employment and is not married. His other brother, Leo, is 19 years old. Leo is employed at a local manufacturing company. Max’s parents came to the United StatesRead MoreA Research Paper on Remedial Program1649 Words   |  7 PagesResearch Abstract TITLE:EFFECTS OF REMEDIAL PROGRAM ON THE READING LEVELS OF SOME GRADE ONE STUDENTS WITH SPECIAL NEEDS AUTHORS: Mimieluz B. Patià ±o Venus Calinog Erlinda P. Inot SCHOOL: Master of Arts in Education with the field of specialization in English Language Teaching STATEMENT OF THE PROBLEM This study aimed to determine the effects of remedial program on the word recognition and reading comprehension of some students of Mainggit Elementary School, Toledo City, SY 2010-2011. Specifically, thisRead MoreEnglish As A Second Or Foreign Language Essay1131 Words   |  5 PagesAs the world’s economy globalizes, English becomes the first priority language among the foreign languages in most non-English speaking countries, including China. In China, there is a boost of English learning and teaching (Sun, 2013). More and more Chinese people learn English as a second or foreign language. However, according to a survey of China’s language situation that was conducted in 2006, only 1.8% of English learners in China claimed to be able to act as interpreters on formal occasionsRead MoreLevel of Performance of Fourth Year Public Highschool Students Towards English Proficiency in Physics1636 Words   |  7 Pagestowards English proficiency in learning creates its possibility to be monolingual by using the considered foreign language as the standard language in teaching is impossible yet can be proven by theoretical studies to be conducted. Many accounts of constitutional laws, studies and facts regarding this issue of using the English language in teaching academic subjects such as science and technology can well explain its effective usage in the world of language education namely: the English language

Wednesday, December 18, 2019

Leadership Self Assessment Current And Aspired...

Leadership Self-Assessment Current and Aspired Leadership Behavior I am a very goal oriented person and will help people to achieve my goal or theirs if I can. Everything I do is because of a goal that was set either by myself or by a situation. I’ve had many times in my life where that has served me well, but at times it has also created a moment of loss of understanding. I have many different leadership roles in my life. I have been a Site Coordinator for a VITA (Volunteer Income Tax Preparation) program for several years, a parent and a manager. As a Site Coordinator I am required to oversee several people, review the tax returns they prepared, schedule, and answer questions. There is usually government grant money involved†¦show more content†¦As a mother, I try to lead my children in a similar fashion. If the goal for the day is to get the house cleaned and all the laundry done and it was going to be a lot of work, I would look at them and say â€Å"If you help me with this we will go to Burger King for lunch.† Sometimes that doesn’t work, but there have also been times where I look at them and request a set amount of time for them to help me get something done. This can be a very transactional situation because if they help me at that time it means they will receive something in the future they want like going to a movie at a later time. But being a parent is also a transformational leadership as the children grow, a parent’s influence changes. A parent is not just trying to get through t he day, as a parent you should work at building trust and bonds that last a lifetime. Being a parent is the ultimate leadership role because at certain times you need to be transactional, maybe to teach a child responsibility, but every day is also a transformation as the child and you grow and learn something new every day. As a parent, you are taking a baby and hopefully turning them into mature adults that will lead happy productive lives, and children that will respect and love you as much as you respect and love them. Within a family setting, I find every day is a new situation, and I need to adapt to the situation. There are also situations where I like to

Tuesday, December 10, 2019

Process Improvement Plan Essay Sample free essay sample

At the beginning of this class pupils were instructed by the class facilitator to choose a procedure that pupils perform day-to-day but would wish to pass less clip making ( University of Phoenix. 2010 ) . The author chose the weekday forenoon modus operandi including the commute to the train station. as one time in a while the write would lose the train. In hebdomad one the author created a flow chart to place phases of the procedure in reappraisal and analyse the relationship between them. Further. the author collected the forenoon modus operandi information for the following four hebdomads. every bit good as identified possible constrictions within the procedure that may do the write girl the train on occasion. This paper will cover the account of the â€Å"process control that is concerned with monitoring quality while the merchandise or service is being produced† ( Chase. Jacobs. A ; Aquilano. p. 354 ) . The paper will discourse the control bounds of the forenoon modus o perandi in reappraisal ; the consequence of any seasonal factors and the assurance intervals based on the collected information points. We will write a custom essay sample on Process Improvement Plan Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Statistical Process Control â€Å"Statistical procedure control ( SPC ) involves proving a random sample of end product from a procedure to find whether the procedure is bring forthing points within a preselected scope ( Chase. Jacobs. A ; Aquilano. p. 354 ) . The mean clip for a forenoon modus operandi during the four-week period was 116 proceedingss. or one hr and 56 proceedingss. The norm was calculated by roll uping how long it took the author from the minute she woke up to the clip she arrived to the train station each twenty-four hours over the four-week span. The standard divergence for this forenoon modus operandi was about seven proceedingss. Standard Deviation was calculated with Excel expression tool. A procedure that looks for betterment in the current program concentrates on placing and taking or cut downing of the bing waste. Social media is one of the identified constrictions. another factors that besides may hold a negative affect on the design is weather and traffic. Control Limits Expecting that that the forenoon modus operandi could be accomplished every twenty-four hours without any fluctuations in the procedure is unreasonable. The author came up with lower control bounds ( LCL ) and upper control bounds ( UCL ) to place what are is the equal lower limit and maximal clip to finish the procedure in reappraisal. The lower control bound is 105 proceedingss and upper control bound is 135 proceedingss. These bounds indicate that every bit long as the procedure in reappraisal corsets within these timeframes the author is on the right path. However. if the procedure falls out of these control limits something went awry and requires extra reappraisal and analysis. The control bounds were established with the aid of the Excel tool with plus or minus three standard divergences from same sample average value of 115. 58824 proceedingss. The author can anticipate 99. 7 % of the given observations will be in the scope of these bounds. Further readings suggest that the forenoon modus operandi accomplished between 105 proceedingss ( LCL ) and 116 proceedingss ( the mean ) satisfies the effectual completion of the procedure in reappraisal. On contrary. the forenoon modus operandi accomplished between 116 proceedingss ( the mean ) and 135 proceedingss ( UCL ) demands betterment. Seasonal Factors Although the author resides in Southern California there are many seasonal factors that can rock the procedure in reappraisal and cause unexpected holds. These seasonal factors include but non limited to the followers: †¢ Waking up before the dawn takes longer to wake up and dress the kids. Four hebdomads ago the Sun rose at 6:50 am poetries 6:28 am on the last twenty-four hours of observation. †¢ Rainy yearss make it hard to acquire out of the bed and acquire the childs out of the bed. which compromises a successful start of the procedure in reappraisal. It besides causes longer driving times between place. school. and train station. †¢ Cold conditions has the same deduction as the rainy conditions at place. and takes longer clip acquiring frocks. Assurance Time intervals Assurance intervals give an estimated scope of values which is likely to include an unknown population parametric quantities. the estimated scope being calculated from a given set of sample informations ( World Wide Web. stats. gla. Ac. United Kingdom ) . The author chose to utilize 95 % assurance degree for the mean. The 95 % assurance degree has a 0. 95 degree of chance of enveloping a true value of a restraint. This shows that the point estimation of the mean clip for the procedure in reappraisal is 116 proceedingss with an mistake of plus or minus 7 proceedingss. There is 95 % certainty that the interval 114 proceedingss and 117 proceedingss contains the true procedure mean. There is 5 % opportunity that this determination is incorrect. Decision Statistical procedure control provides timely information on whether presently produced points are run intoing designed specifications and detect displacements in the procedure that signal that future merchandises may non run into specifications ( Chase. Jacobs. A ; Aquilano. p. 354 ) . After a comprehensive reappraisal of the writer’s weekday forenoon routing. the procedure in reappraisal became more timely and efficient. Mentions Chase. R. B. . Jacobs. F. R. . A ; Aquilano. N. J. ( 2006 ) . Operations Management for Competitive Advantage ( 11th ed. ) . New York. New york: McGraw-Hill/Irwin. Easton. V. J. . McColl J. H. ( ) . Assurance Intervals. Retrieved from hypertext transfer protocol: //www. stats. gla. Ac. uk/steps/glossary/confidence_intervals. hypertext markup language

Monday, December 2, 2019

Plate Tectonics Essays (527 words) - Plate Tectonics,

Plate Tectonics Plate Tectonics Prior to World War II, humans were conformed with the idea that the Earth and its continents had been basically unchanged since the beginning of time. A German meteorologist, Alfred Wegener observed that the coastlines of the seven continents could be fitted together almost perfectly like a jigsaw puzzle. If fitted together, the geological dating the land would match as well as other geological features. He believed that this was more than coincidence, which happened to be the belief at the time. By putting all the continents together, he formed a large landmass that he named Pangea. This would also explain the same fossils found on 2 continents, separated by large oceans. Although the continents fit together nicely, and it would solve many of the earth's mysteries, people still rejected the idea that the continents moved for several reasons. Ignorance and strong religious beliefs played a part in this, but it was mainly rejected because of the lack of a good explanation for the move ment of the continents. Wegener's theory for the movement of continents was called continental drift. This was not believable at the time because there was no way the continents could move through the rigid ocean floor. During WWII, people started to explore the ocean floor and discovered evidence that would prove Wegener's ideas about land movement. The most interesting feature of the ocean was the ridges running along the ocean floor. It was discovered that earthquakes were abundant along the ridges that let magma flow from them. The magma would flow out these ridges and push the Earth away from it. This sea floor spreading was how the continents had moved over millions of years. The earth's crust is in mobile sections called plates, moved by the circulation of magma in a layer of the earth called the mantle. The moving and colliding of plates form many of today's landforms such as the Himalayan Mountains. They were formed when India moved into Asia, colliding and making the shores of India go underneath Asia. Although we have found much on plate tectonics, there are still some unanswered questions. The depths of the plates are still unknown. Scientists are still unsure on how the motion of the mantle was initiated. There are many theories on how plate tectonics works and why the polarization of the Earth switches every million years but there have been no concrete facts. Plate tectonics needs to be explored more in order to solve much of the mysteries of the earth. It has already answered many questions about the geologic history. The moving plates, volcanoes, and faults explain much of the earth's topography. If we come to a better understanding of plate tectonics, the evolution of different species of animals will become clearer to us. The history of plate tectonics will help us understand the past migrations of species and even early humans. Not only can studying plate tectonics help in understanding the past but can help predict the future. Advancement of these theories may help predict earthquakes in plenty of time to spare millions of lives and can help us predict the topography of the future. Science Essays

Wednesday, November 27, 2019

The Voices Movie Review Professor Ramos Blog

The Voices Movie Review Ali Sakiri English 010 5:00 04 December 18 Can You Hear The Voice’s         It’s likely you’ve encountered someone with a mental illness at least once in your life, but it’s unlikely that they were violent, hopefully. In the movie â€Å"The Voices† it shows just that, Ryan Reynolds plays Jerry, a homicidal schizophrenic man who regularly spoke to his dog and cat. The animals represented both sides of his conscious as everything they said was entirely something of his making, the cat being evil and the dog being good. One scene in particular that rose many questions was after he claimed his first victim, he had unintentionally killed her and was conflicted about what to do so he consulted his animals. First the kinder side of his conscious, the dog, suggested that he goes to the authorities and they might understand while the cat had called both of them stupid and told Jerry to hide the body. Keep in mind that this was all in Jerry’s head, this was a great representation of how some schizophrenic individuals ma y associate their delusions with the the thoughts and feelings they have. This film brought up many questions for me. What is schizophrenia, how does someone get the disease, and do schizophrenic people have violent tendencies?         What is schizophrenia? According to The Mayo Clinic, schizophrenia is a mental disorder in which people experience reality in an abnormal way. The disease may bring along delusions, hallucinations, problems with speech such as putting words together properly in a sentence. A person with the disease may show signs physically of the disease such as poor personal hygiene, a lack of showing emotion, and not changing facial expression often. These symptoms are displayed very well in film, for example. After Jerry had claimed his first victim he had decided to finally start taking his medication. Of course he consulted his pets prior, and the response he received from his cat was, â€Å"Take those drugs, and you will enter a bleak and lonely world Jerry†(Marjane). He knew that he would be alone without his delusions and hallucinations or might even count on them as a support system. Once the effects of his pill set in, tons of his symptoms had disappeared, he was seein g the world for what it actually was and it was torture for him. He sat in his blood covered apartment and cried out for his animals to respond to him and begged with no response. Eventually the pill wore off and his animals could speak to him once more and his apartment was spotless in his eyes once again. His hallucinations and delusions acted as some kind of scapegoat from reality. This demonstrates very well the effect medication could have on patients with mental disorders may not always be seen as positive from the patient’s perspective.         What can cause schizophrenia? It’s believed to have plenty of possible causes such as substance abuse, a certain brain chemistry, complications at birth or early infancy and simply just passed on genetically. According to the National Alliance on Mental Illness, â€Å"While schizophrenia occurs in 1% of the general population, having a history of family psychosis greatly increases the risk. Schizophrenia occurs at roughly 10% of people who have a first-degree relative with the disorder† (NAMI). People with close family diagnosed with disease automatically puts them in the bracket for developing the disease throughout their life at some point. This is displayed very well in the film as Jerry’s mother is shown to have schizophrenia in a flashback to his younger years. In this scene Jerry’s father is seen abusing Jerry and calling both Jerry and his mother crazy.   During the whole episode he kept seeing his childhood sock puppet talking to hi m which solidifies that he was schizophrenic as a child. His mother even saying â€Å"I can hear the secret conversations of the world†(Marjane). In this case it’s very likely it was passed on genetically.         Not all schizophrenic patients are homicidal, or even violent at all. While most tend to lead peaceful lives out of the frame with no intent of harm towards others. However it is not unlikely that there may be a link between schizophrenia and homicidal tendencies. A study in Australia done on 435 inmates convicted of homicide found that 38 of them were diagnosed with schizophrenia. That was roughly about 8.7 percent of the inmates in the sample while about only 1 percent of the general population is diagnosed with the disease. Why was this population more than 8 times larger than what it is for the general population? The only key difference in these populations is homicide, bring in homicide and suddenly the rates of those diagnosed rises. It can’t be a coincidence and according to James Ogloff, J.D., Ph.D, it’s not. James is quoted as saying ‘Patients with schizophrenia are significantly more likely than those in the general community to commit hom icide offenses, (Sinclair)   This is not to say that all people diagnosed with the disease are homicidal and violent, but simply highlighting the fact that with their symptoms, physicians opinions, and the increase of schizophrenia amongst criminals who committed homicide, it’s impossible not to associate a link between the two.         The film â€Å"The Voices† truly emphasizes the negative effects of schizophrenia.The movie properly displayed what the effects of schizophrenia have on a person with Ryan Reynolds playing a very convincing schizophrenic. He showed the hallucinations, delusions and lack of personal hygiene very well with Jerry’s pets speaking to him on such a frequent basis and the apartment being covered in blood and human remains when he’s on his medication. Sadly this film also sheds light on how difficult it is treat schizophrenia efficiently as Jerry avoids his medication for practically the whole film It also has a comedic undertone which gave this movie some very funny dialogue. Overall I’d give this movie a 80%, the plotline developed very quickly and definitely grabs the viewer’s attention but also fails to deliver some background and brings up some unanswered questions. It had a 11 million dollar budget and it didn’t even make $500,00 so the movie technically failed on paper, but if you choose to ignore that I think you’ll catch yourself watching this movie more than once! â€Å"NAMI.† NAMI: National Alliance on Mental Illness, www.nami.org/Learn-More/Mental-Health-Conditions/Schizophrenia. â€Å"Schizophrenia.† Mayo Clinic, Mayo Foundation for Medical Education and Research, 10 Apr. 2018, www.mayoclinic.org/diseases-conditions/schizophrenia/symptoms-causes/syc-20354443. Sinclair, Leslie. â€Å"Evidence Supports Link Between Schizophrenia, Violent Crime.† Psychiatrics News,   https://psychnews.psychiatryonline.org/doi/10.1176/pn.46.17.psychnews_46_17_20_2 Satrapi Marjane,†The Voices†, Ryan Reynolds, Anna Kendrick, Gemma Atrerton, Jacki Weaver, October 3rd, 2015 â€Å"The Voices.† Safe Haven (2013) Rotten Tomatoes, www.rottentomatoes.com/m/the_voices/. Picture 1 : https://movietvtechgeeks.com/ryan-reynolds-the-voices-an-easy-cult-film-favorite-movie-review/ Picture 2: https://twitter.com/thevoicesmovie/status/558682451782807552 Picture 3: https://www.hollywoodreporter.com/news/ryan-reynolds-voices-gets-uk-732770

Saturday, November 23, 2019

Braun Essays

Braun Essays Braun Essay Braun Essay HBS Case Analysis: Braun: The Syncro Shaver Dr. Cunningham ICM Braden Bellack EID: byb75 ! ! â€Å"When you see the moon, you can’t fly directly to it because it moves. You have to aim ahead of it in order to reach it†- Peter Schneider, head of Design at Braun. History Gillette’s 1967 purchase of Braun democratized the Braun brand and made it accessible to markets in the U. S. , Europe, and Japan. Braun made sure that it held on to its â€Å"German Soul† which was known for cutting-edge engineering and design. The dual branded Braun Oral-B Plaque Remover, launched in the early1990’s caused the Braun brand to be visible in the worldwide market for the first time. The innovative development of Braun’s Flex Integral shaver created large market share increases due to its faster, closer shave. The washable shaver category is introduced by National (Panasonic) in 1995 causing Braun to lose market share. Since 1995, Braun shavers have been steadily losing market share in its three major markets, Europe, Japan, and the U. S. Situation Analysis External Analysis Market Analysis In 1996, the electric shaving (also called dry shaving) market was worth $2 billion and consisted of more than 37 million units. The market slumped to $1. 8 billion in 1998 and saw a one million unit drop as well. The U. S. and Europe account for half of the dry shaving market with Japan accounting for another quarter. The power shaving market is defined by new innovations taking away market share from old er products. This is seen by Phillips Norelco’s rotary shavers and then Panasonic’s washable shavers taking market share from Braun’s Flex Integral. New products in the dry shaving market, historically, have to be innovative, different, and better in order to be successful. To remain competitive in the dry shaving market a company must take market share away from the competition rather than maintain market share because of the constant innovation and the fact that the market has not risen since 1996. Wet shaving is actually more expensive on a per-shave basis. Foil vs. Rotary shavers Foil shavers tend to give the user a closer shave and have been around longer so consumers are more familiar with them. The vibration involved because of how the foil shave works causes an unpleasant â€Å"itchy† sensation in the hand of the user. ! Rotary shavers offer a more comfortable shave, but don’t give a close shave and take longer. However, rotary shavers don’t vibrate, so there is no uncomfortable feeling in the hand. Rotary shavers then generally win the battle over comfort while foil shavers win in closeness, and the newer foil shavers are quicker so they have an edge in the convenience category as well. Wet Shaving The electric razor can not equal a traditional wet shave in closeness, and most consumers who choose dry shaving over wet shaving do so to avoid the time and process of shaving with shaving cream and water every morning. Electric razors offered the benefit of being able to shave on the go (like in your car). Still however, wet shaving was the preferred method of daily hair removal for the majority of men. Competition Figure 1 !#$%'()*+),$-. /,0$12. ,$3$,(,40+4$. 51$678. (9,:$ ()*+,! #$! -. /00/12! 345)60758! 96:/,;

Thursday, November 21, 2019

Barnes and Nobles Research Paper Example | Topics and Well Written Essays - 500 words

Barnes and Nobles - Research Paper Example The company increasing the use of online sales as a technique of embracing technology related to knowledge and skill framework KSFs is one of its success factors. Additionally, consumers’ behaviors especially on making purchase especially on books have completely been revolutionized as they prefer the online purchase compared to the traditional physical ways of purchase. The expansion of online mode of purchase of books enabled Barnes and Noble Inc to gain competitive leverage over its competitors or rivals such as Borders. The ability of this firm to maintain its position as one of the largest book sellers can be attributed by its modalities in maintaining the ever emerging presence of technology. Moreover, its development of its e-reader called the Nook has proved to be success with time (Sidney, 2010). The second indicator of success for this company is related to its manufacturing strategy. It acquired Sterling Publishing Company as a part of its strategy in increasing its manufacturing capability (Hall & Gupta, 2010). It also has a well coordinated distribution system where the sales of Nook are inside their bookstore for example best –buy and B & N website (online). In addition, its marketing strategy encompasses its ability to establish the company as a brand in the market as it offers its client’s e-books, magazines et cetera. Customers are also able to enjoy reading at the companies stores due to the availability of free wi-fi. Furthermore, retail stores are employed in geographic markets that are attractive in not only the promotion but also the selling of devices that are digital and have contents (Sidney, 2010). The management of the company is cognizant to the ever changing circumstances in the business climate of books. They have embraced these changes by incorporating the use of online sales platform (Sidney, 2010). The firm enables sharing information between its workers as well as the customers. This

Wednesday, November 20, 2019

Does the new 21st century transformational form of super leader simply Essay

Does the new 21st century transformational form of super leader simply represent the reemergence of traitbased theories of leadership - Essay Example Eventually concentrating on the three main ideas of leadership: Trait theory, Situational or behavioral theory, and Transformational theory, this essay will compare and contrast these ideas in order to discover whether modern ideas of super-leadership is really a 21st century innovation. The first part of this essay will look at the history of leadership, and consider how these theories changed over time, and how they were affected by the politics of the day - whether Weber's hero-based theories fall out of favor because of "charismatic" leaders such as Hitler and Stalin, for example. The essay will then consider the two prime theories of leadership prior to the 1970's; trait theory, and situational theory. Through analysis of all of these historical theories, it is hoped that common perspectives and behaviors might be more clearly seen. Having noted similar themes or behaviors within the historical theories, the next part of the essay will consider transformational leadership, and its development in the twentieth century. Notions of the Super-leader will also be examined. Leadership theories do not just describe leaders of countries, or empires; indeed, leadership theory in the 20th century has also focused upon business leaders; modern theorists consider teachers, football coaches, and even parents, as leaders. There are a great many books written about it also: so anyone who can buy a book from a store can learn the tricks and secrets to being a great leader. Therefore, in order to understand what theorists mean when they are discussing leadership, a definition seems necessary. For the purposes of this essay, leadership is "The effort to influence the behavior of individuals or members of a group in order to accomplish organizational, individual, or personal goals" (National Resources Management, 1997). The main focus of most pre-twentieth century theories of leadership was the monarch, or rulers of countries. Sun-Tzu's theories have already been described: clearly they relate to the idea of a war-lord, or leader with military capability, not the average equipment of the business leader. Rulers were also clearly the object of Machiavelli's work "The Prince"; in his theory, rulers are made great or weak through the popular perception of them: "Whenever men are discussed.they are noted for various qualities which earn them either praise or condemnation" (Machiavelli). In general, he believed

Sunday, November 17, 2019

No Ordinary Sun and to Sea Essay Example for Free

No Ordinary Sun and to Sea Essay In The Sea, to the Mountain, to the River the use of simile establishes the perspective of the readers about the workmen, Tuwhare leads the readers to see them as despicable- destroying our environment for the sake of progress. Then, he uses personification for the same effect. The readers empathize with the environment and consider the sea, the mountain and the river as people like them who has feelings. By doing this, Tuwhare appeals at the readers emotions, making them see how terrible t is to destroy the environment. While in the first poem, Tuwhare appeals to readers by encouraging them to feel what the nature is feeling, in No Ordinary Sun imagery is used to show the effects of a man-made weapon, atomic bomb and make them realize what would happen to them and the environment. Tuwhare used adjective to create images in the minds of the readers. [G]allant monsoon flash and dashing trade winds blast are old- fashioned, positive sounding words that Tuwhare used to describe the monsoon and he wind. He wants the readers to know that compared to the bomb, these two are almost benign, almost nothing. Another example of imagery was in the last stanza: shadowless mountains, White plains and drab sea floor. This creates an image of a lifeless planet. Tuwhare is telling the readers, this is what happens. Everything will be destroyed- our lives, nature- all because we seek power and progress. Tuwhare also used symbolism to help people understand how devastating an atomic bomb can be. He explored the irony of the comparison to show the big difference between our sun and the not ordinary sun. Our sun gives us life, energy and warmth. We need it to live. The other sun, the one mentioned in the poem, is a monstrous sun. It kills people and annihilates the environment. By calling it monstrous, Tuwhare is implying that this sun is an unacceptable product of a merger between nature and man. Thus, what we created for power will destroy us. Also, by using sun as a symbol for atomic bomb, the readers are more affected as the sun is irectly related to our everyday lives. In this poem, Tuwhare made it clear how much we are affected when our environment is destroyed. We cannot live alone in this planet. Our hunger for power and progress blind us and we need to stop. Both poems used fgurative language to engage the readers and to show the effects of our actions. Tuwhares message is very important as in todays society, especially in New Zealand, destruction of environment for the sake of progress is not uncommon. Earlier on March, news of national parks becoming mining grounds sparked protest from all over the country. The government believes that this will help New Zealands economy prosper. But are we really going to forsake the environment for the sake of progress? Also, North Koreas nuclear testing hasnt stopped. To further their power, the government of Korea ignores the devastating effects of nuclear bombs. Tuwhares poems The Sea, to the Mountain, to the River and No Ordinary Sun urges us to open our eyes and stop destroying our environment.

Friday, November 15, 2019

Ankle Sprains for the Dancer :: essay papers

Ankle Sprains for the Dancer Ankles are one of the many body parts that have the highest incidence of injury by the performance of dance. Ankle sprains are one of the most common sprains occurring to the dancer. Even though structurally the ankle may be considered a moderately strong joint, it is subject to sudden twists, especially when the dancer steps on some irregular surface. Serious injury occurring to joints or bones result initially from impact forces, with carelessness and fatigue playing a major role. Late in the practice day or just before an opening performance when the dancer is trying most for perfection, seems to be the time when most serious injuries occur. The older the dancer the more susceptible he or she is to serious joint and bone injuries. Many ankle injuries may be directly attributed to dancing on a too hard surface, or a too soft surface. Going to pointe before a dancer is ready can also be detrimental because if proper strength is lacking, sprained ankles can result. The sprain is primarily an injury to the ligamentous supportive structures of a joint. It seldom occurs without affecting muscle tendons crossing the joint. The sprain is categorized into first, second, and third degrees of intensity. The intensity of a sprain is best determined by the extent of the dancer^s disability as well as the tenderness elicited by feel or palpation and the amount of hemorrhage and swelling present. A dancer with a second or third degree sprain must routinely be referred to a physician for x-ray examination and diagnosis, because fracture is commonly associated with a twisted joint. A joint that has lost its ability to function for more than several minutes must be considered to have either a second or a third degree sprain. The highest incidence of injury is to the outside aspect of the ankle and is called inversion sprain of the ankle. This happens when the dancer turns the foot inward, placing an abnormal stretch on the outer ankle ligament. for the dancer with flat feet and/or pronated feet, inside sprains are more common and more serious. Usually a dancer has a high level of flexibility in the ankle region, and it takes a great deal of force to actually cause a sprain. If this force is great enough, ligaments will be torn and even a part of the outer ankle bone may be pulled away. Ankle Sprains for the Dancer :: essay papers Ankle Sprains for the Dancer Ankles are one of the many body parts that have the highest incidence of injury by the performance of dance. Ankle sprains are one of the most common sprains occurring to the dancer. Even though structurally the ankle may be considered a moderately strong joint, it is subject to sudden twists, especially when the dancer steps on some irregular surface. Serious injury occurring to joints or bones result initially from impact forces, with carelessness and fatigue playing a major role. Late in the practice day or just before an opening performance when the dancer is trying most for perfection, seems to be the time when most serious injuries occur. The older the dancer the more susceptible he or she is to serious joint and bone injuries. Many ankle injuries may be directly attributed to dancing on a too hard surface, or a too soft surface. Going to pointe before a dancer is ready can also be detrimental because if proper strength is lacking, sprained ankles can result. The sprain is primarily an injury to the ligamentous supportive structures of a joint. It seldom occurs without affecting muscle tendons crossing the joint. The sprain is categorized into first, second, and third degrees of intensity. The intensity of a sprain is best determined by the extent of the dancer^s disability as well as the tenderness elicited by feel or palpation and the amount of hemorrhage and swelling present. A dancer with a second or third degree sprain must routinely be referred to a physician for x-ray examination and diagnosis, because fracture is commonly associated with a twisted joint. A joint that has lost its ability to function for more than several minutes must be considered to have either a second or a third degree sprain. The highest incidence of injury is to the outside aspect of the ankle and is called inversion sprain of the ankle. This happens when the dancer turns the foot inward, placing an abnormal stretch on the outer ankle ligament. for the dancer with flat feet and/or pronated feet, inside sprains are more common and more serious. Usually a dancer has a high level of flexibility in the ankle region, and it takes a great deal of force to actually cause a sprain. If this force is great enough, ligaments will be torn and even a part of the outer ankle bone may be pulled away.

Tuesday, November 12, 2019

Sura light

Light Sura The Sura I have chosen to analyse for my assignment is the ‘Light Sura'. The reason I chose this Sura is that it deals with many social issues that are still very evident in Islamic life today. It gives a very detailed view of what God expected of its followers throughout the Sura and what punishment would be handed to them if they did something unwilling to Gods orders. Throughout the Sura a strong message is sent to the believers of Islam. A woman is used as an example of someone who has sinned n a terrible and unlawful way and this is described throughout the text.In my analysis of the Sura I am going to use key verses that give a clear indication of what the passage is about and what clear messages is sent down from god. This is a medinan Sura that relates to the social values in the Islamic world. One of the main themes of this Sura is evolved around many regulations and laws of the Muslim community such as, marriage, obedience, modesty and the main on which is highlighted throughout this passage adultery. Muhammad's wife Aisha was falsely ccused of adultery which was associated as a huge crime in the Islamic world.Punishment was very harsh on anyone found guilty of these crimes, however these strict ways also sent a message to the Islamic community that believers should never step out of line. This is clearly highlighted in verse 24:2, â€Å"The adulterer and the adulteress scourge ye each one of them (with) a hundred stripes. And let not pity for the twain withhold you from obedience to Allah, if ye believe in Allah and the Last Day. And let a party of believers witness their punishmentl†.I think this punishment uggests that everyone is equal in the eyes of Allah and although Aisha is an honourable woman and Muhammad's wife, she is still punished the same. It is important in the eyes of Allah and the prophets that women are honourable and they are making an example of it in this Sura. It's very clear that this Sura focuses on the social values in the community and another example of this is shown in verse 24:32, â€Å"Marry off the single among you and those of your male and female slaves who are (fit for marriage). If they are poor god, God will provide for them from his bounty:Gods bounty is infinite and he is all knowing2†³. It is Muhammad's Job to preach these messages to the Islamic community in the hope that followers will listen to Gods message. Through that verse the message is clear that god wants men and woman to marry, but through marriage comes stability and maturity. It is evident that he wants people to marry so they aren't idle all the time and so they won't cause trouble in the community. Simarily in verse 24:33, â€Å"those who are unable to marry should keep chaste until God gives them enough out of his bounty.If any of your slaves wish to pay for their freedom, make a contract with them, and give them some of the wealth that God has given you. Do not force your slave girls into pros titution, when they themselves wish to remain honourable, in your quest for short term gains of this world, although, if they are forced, God will be forgiving and merciful to them3†³. This verse relates a lot to the career of Muhammad from when he grew up in Mecca. During this time, tribes had a lot of slaves working for them and they were usually mistreated.Prostitution was a way tor young woman getting through lite as they could not get married. Muhammad sends a strong message in this text as he tries to preach to the owners of the slaves that it is against Gods teachings that this sort of behaviour should happen in this religion. This is a very smart message from Allah as it encourages people to marry and decreases the chances of trouble and violence by the Islamic followers. Muhammad is Allah's messenger and it is shown throughout the passage that he wants to keep the community together by reinforcing the values rom the place (Mecca) they came from.Muhammad was born and ra ised in Mecca but moved to Medina. This sura relates a lot to the career of Muhammad as he brought followers to Medina when he moved. These were the people who emigrated in God's way. At that time there were a lot of tribal wars happening due to divisions imposed by leaders. Muhammad was part of the Banu Hashim tribe and according to (Cook, 2000) â€Å"the rival tribe Banu Abd Shams imposed a boycott which the pagans for some two or three years refused intermarriage or commercial dealings with the BanuHashim's until such time as they came to their senses in the matter of Muhammad4†³. However many members of these groups converted to Muhammad's religion. It is important to note that in this sura, the message is very clear to Muhammad's converts that there are laws to follow if you want to be part of the religion. I think it shows that Muhammad's past is evident in this passage by his teaching. Another important piece of information highlighted throughout the Sura is to do with the one God phenomenon. It is repeated time and time throughout the Sura that â€Å"God is of all nowing and doing†.This is important to the career of Muhammad as he had to preach this to his followers on a daily basis that there is one God and he is all knowing of your good and wrong doings. This small but clever piece of writing made sure that the message of this Sura was clearly shown, as Muhammad's followers would realise that God can see all your wrong doings which would permit them from thinking of committing a wrong deed as writing at the end of the Sura, verse 24: 64, â€Å"God has full knowledge of everything5†.It is very clear from above that the career of Muhammad is evident throughout the Sura by the teachings relating back to the prophets past. In this Sura, Muhammad is preaching about how to become a good Islamic follower and the punishments that will happen if followers lean away from the laws.

Sunday, November 10, 2019

The Truth behind Lady Macbeth

English 4A 16 October, 2011 The Truth behind Lady Macbeth In the play, â€Å"Macbeth†, the character that stands out the most is Lady Macbeth. Her role in this story is significant, she is an evil, ruthless, and ambitious person. She is responsible for the murders that her husband commits because she was bloodthirsty for the crown. In fact, she then becomes more eager to get the crown than Macbeth himself and soon realizes that once you commit one violent act, there is almost no way of ever turning back. An analysis of Lady Macbeth reveals that she is a powerful character who adds complexity and depth to a play about murder, madness, and revenge. Due to her ambition to become queen, Lady Macbeth persuades her husband to murder king Duncan. She accuses Macbeth of being a coward believing that he is not worthy enough to match his acts with hi desires telling him â€Å"Art thou afeard to be the same in thine own act and valour as thou art in desire? †(1. 7. 39-40). Lady Macbeth is trying to bring out the evil within her husband, she wants to provoke him into doing this terrible deed so that Macbeth will no longer be afraid and shall be devoted to murdering Duncan. She is aware that she has control over her husband which she is using against him. Macbeth does not tolerate being called names by his own wife or by anyone else, he states â€Å"I dare do all that may become a man; who dares do more is none†. To him his wife’s opinion is very important and he is determined to prove his manhood. This shows Lady Macbeth’s manipulative power against Macbeth and how she can use his emotions to gain her personal desires which was the crown. Once her husband has decided to go through with it she then begins to plan out the murder. Careful planning is something Lady Macbeth seems to do very well, she shows this when she is planning Duncan’s death. They both decide that the best time to kill Duncan is when he has fallen asleep, â€Å"What cannot you and I perform upon Th’unguarded Duncan? †(1. 7. 69-70). This shows Lady Macbeth’s intelligence and how she is able to be prepared for such a devious crime. She acknowledges the fact that Macbeth could get caught so she concocts another plan to blame Duncan’s officers for their murder. â€Å"What not put upon his spongy officers, who shall bear the guilt of our great quell? † (1. 7. 70-71). She is confident that her husband will get away with everything as long as he shows no fear and sticks to plan. Without a doubt she shows her fearlessness and loyalty to his terrible act. Not feeling any remorse, she is able to skillfully let go of guilt and skillfully get rid of evidence. As Macbeth comes back to her after the deed is complete he is very shaken up and extremely paranoid that someone saw him with the bloody daggers. Lady Macbeth tells him, â€Å"These deeds must not be thought after these ways; so it will make us mad† (2. 2. 34). By saying this she believes that you shouldn’t feel guilty about doing evil, you should just get it done and move on because thinking about it will only drive you crazy. Also she thinks when commiting violent acts such as murder make sure to get rid of any evidence that will lead people to believe you are a suspect. Frustrated and upset that her husband came home bathed in blood and the daggers in his hand she states, â€Å"Infirm of purpose! Give me the daggers. †(2. 2. 52-53). She is extremely disappointed in Macbeth for being so careless and cannot believe that he did not go through the well thought out plan smoothly. In her eyes he is still a coward and does not know how to behave calmy when feeling guilty. Throughout the play her character develops drastically, for example in the beginning of the play she is cruel, evil, and fearless, then soon starts change and become a new person. At first she would have done anything in her power to get something complete especially if she was sworn to it,in fact she says that she would have killed her own child, â€Å"I would, while it was smiling in my face†¦dashed the brains out. † (1. 7. 56-58). This signifies the depth her character adds to the story, her remorseless attitude and her evil ways make it interesting and encourages the reader to keep reading so that they can find out exactly what she will do next. Actually, without Lady Macbeth, none of the murders in the play probably would have happened since she is the one responsible for all of them. Even though Macbeth physically did the crimes, she believes she is more noble and just as strong as any man, â€Å"That which hath made them drunk hath made me bold. † (2. 2. 1). What this means is that the wine that the men drink makes them drunk, however it gives her strength to do evil things. Towards the end of the story she realizes that crime does not pay off and regrets what she has done, however at this point it is too late. After all of the murders and blood that has been shed she begins to feel guilty. Realizing what she’s done, â€Å"Nought’s had, alls spent,†¦tis safer to be that which we destroy. †(3. 2. 5-7). Crime brings no happiness so why bother doing it when you gain nothing but pain. The worst part of crime is once it has been done there is no way of taking it back, which is exactly what Lady Macbeth thinks when she says, â€Å"What’s done cannot be undone. †(5. 1. 59-60). It is ironic that she feels regretful because of the fact that she was the one who felt that fear and regret was only for the weak and despised cowards. This goes to show how much her character has developed and leads to her turning point in the play where she has a breakdown. Her conscience finally gets the best of her and in the last act of the play she has become insane. This scene is the most important because it describes all of the things Lady Macbeth has gone through. She feels responsible for everything and wishes to take it back. At this point she has completely lost her mind, she is speaking in rhymes, â€Å"The Thane of Fife had a wife, where is she now? †(5. 1. 37). Macduff was the Thane of Fife and she is wondering what has happened to his wife, which shows that she was unaware of how Macbeth slaughtered his family. So much blood has been shed that it makes her sick, â€Å"Here’s the smell of blood still: all the perfumes of Arabia will not sweeten this little hand. †(5. 1. 44). After all of the pain and agony she has caused and what she has become, Lady Macbeth has had enough. The doctor later tells her husband that she has committed suicide which marks the end of the sad and tragic story of her character. In conclusion, throughout the most powerful tragedy story of Macbeth we see the development of Lady Macbeth’s character. Seeing her go from evil and fearless to a regretful coward is really eye opening on how significant her role is. It truly shows her complexities and the depth of such a powerful character. That is why this play is one of the greatest and most famous of Shakespeare’s work. Works Cited Shakespeare, William, and Alan Durband. Macbeth Modern Version Side-by-side with Full Original Text. Hove, S. Aust. : Townsend School for the Visually Impaired, 1986. Print.

Friday, November 8, 2019

Lion Symbol of Saint John, from the Book of Durrow vs. Tunc Crucifixerant XPI, from the Book of Kells

Lion Symbol of Saint John, from the Book of Durrow vs. Tunc Crucifixerant XPI, from the Book of Kells Lion Symbol of Saint John, from the Book of Durrow: Page 334fol. 191v, c. 650-700. Illuminated manuscript on vellum; 9 2/3 x 5 3/4 in.An early medieval manuscript from the second half of the seventh century.Produced on vellum pages.Uses only four colors to decorate: red, green, yellow and brown. These colors as well as the red dot pattern from the lion's face, are repeated in the border's interlace.Celtic/Irish interlace paired with a Lion figure in a profile that implies power with it's bared teeth as if it were roaring.This folio was used at the beginning of the section on Saint John.Symmetry is present in the interlace border, each side mirroring the other.Tunc Crucifixerant XPI, from the Book of Kells: Page 335fol. 124r, late 8th to 9th century. Illuminated manuscript on vellum; 9 1/2 x 13 in.A late medieval manuscript from the late eighth to early ninth centuries.The Chi Rho monogram from the Book of Kells is the...High quality vellum pages were used, though of uneven thickness; ranging from thick as leather to so thin to almost be translucent.The text uses a broad color palete: purple, lilac, red, pink, green, yellow being those most often used.This folio is a page from the Gospel of Matthew (27:38).The letter 'T' is very complex with an animalistic head for the curve of the 't' and the shelf of the 't' outstretches to legs on one end and arms on the other. A Dragon's head complete with flames is inserted into the border interlace to the left of the main 'T' from the text.The border has numerous patterns, some that are unique and do not repeat.People in profile have been inserted to the interlace as well.The red dots are used for intricate designs surrounding the text.The text...

Tuesday, November 5, 2019

A Hidden Ocean Might Exist Under Ganymedes Icy Surface

A Hidden Ocean Might Exist Under Ganymede's Icy Surface When you think about the Jupiter system, you think of a gas giant planet. It has major storms whirling around in the upper atmosphere. Deep inside, its a tiny rocky world surrounded by layers of liquid metallic hydrogen. It also has strong magnetic and gravitational fields that could be obstacles for any kind human exploration. In other words, an alien place.   Jupiter just doesnt seem like the kind of place that would also have tiny water-rich worlds orbiting around it.   Yet, for at least two decades, astronomers have suspected that the tiny moon Europa had subsurface oceans. They also think that  Ganymede has at least one (or more) oceans as well.  Now, they have strong evidence for a deep saline ocean there. If it turns out to be real, this salty subsurface sea could have more than all the water on Earths surface. Discovering Hidden Oceans How do astronomers know about this ocean? The latest findings were made using the Hubble Space Telescope to study Ganymede. It has an icy crust and a rocky core. What lies between that crust and core have intrigued astronomers for a long time. This is the only moon in the entire solar system that is known to have its own magnetic field. Its also the largest moon in the solar system. Ganymede also has an ionosphere, which is lit up by magnetic storms called aurorae. These are mainly detectable in ultraviolet light.   Because aurorae are controlled by the moons magnetic field (plus the action of Jupiters field), astronomers came up with a way to use the motions of the field to look deep inside Ganymede. (Earth also has aurorae, called informally the northern and southern lights).   Ganymede orbits its parent planet embedded in Jupiters magnetic field. As Jupiters magnetic field changes, the Ganymedean aurora also rock back and forth. By watching the rocking motion of the aurorae, astronomers were able to figure out that theres a large amount of salt water beneath the crust of the moon.The saline-rich water suppresses some of the influence that Jupiters magnetic field has on Ganymede, and that is reflected in the motion of the aurorae.   Based on Hubble data and other observations, scientists estimate the ocean is 60 miles (100 kilometers) deep. Thats about ten times deeper than Earths oceans. It lies under an icy crust thats about 85 miles thick (150 kilometers). Beginning in the 1970s, planetary scientists suspected the moon might have a magnetic field, but they didnt have a good way to confirm its existence. They finally got information about it when the  Galileo spacecraft took brief snapshot measurements of  the magnetic field in 20-minute intervals. Its observations were too  brief to distinctly catch the cyclical rocking of the oceans secondary  magnetic field. The new observations could only be  accomplished with a space telescope high above Earths atmosphere, which  blocks most ultraviolet light. The Hubble  Space Telescope Imaging Spectrograph, which is sensitive to ultraviolet light given off by the auroral activity on Ganymede, studied the aurorae in great detail.    Ganymede was discovered in 1610 by astronomer Galileo Galilei. He spotted it in January of that year, along with three other moons: Io, Europa, and Callisto. Ganymede was first imaged up-close by the Voyager 1 spacecraft in 1979, followed by a visit from Voyager 2 later that year.  Since that time, it has been studied by the Galileo and New Horizons missions, as well as Hubble Space Telescope and many ground-based observatories.The search for water on worlds such as Ganymede is part of a larger exploration of worlds in the solar system that could be hospitable to life.   There are now several worlds, besides Earth, that could (or are confirmed) to have water: Europa, Mars, and Enceladus (orbiting Saturn). In addition, the dwarf planet Ceres is thought to have a subsurface ocean.

Sunday, November 3, 2019

The Odyssey Essay Example | Topics and Well Written Essays - 1000 words

The Odyssey - Essay Example Telemachus is the son of Odysseus, and he wants to stop the suitors from taking advantage of his father’s estate. He searches for his father’s news so that they can proclaim their estate. Odysseus Odysseus is portrayed as a leader with Homeric character. He is powerful, confident, and courageous, and wants to achieve glory. Conversely, he has a character trait that makes him dissimilar from the others since he is particularly intelligent, and this is evident by his deliberations before any action. His intelligence and quick thinking helped him in the difficult situations that he encountered. His intelligence saves him when he escapes from Cyclops cave, and when he hides the disgust from the suitors; â€Å"please, play the wedding song for the guests† (Steinruck, 2008). Odysseus is remarkably eloquent in his speeches because he manipulates and convinces the audience. His soft tongue makes many people in the audience favor his assertions. This is evident when he wi ns the trust of Nausicca by using a comforting approach. Just like other Homeric heroes, Odysseus is striving to achieve glory from the society through noble deeds, and he also wants to go home. He is an adventures person, and this is portrayed by his luxurious life with calypso in an exotic land even though it lasts for a moment. He practices infidelity with Calypso for a short time and realizes he wants to go back home because calypso does not compare to his wife. He is concerned about his home, because he constantly thinks about home while spending time with Phaeacians. Odysseus is torn between the quest of getting home and achieving glory. Most of his time for getting home is wasted by his search for glory. He is troubled when he loses men and time while sacking land. Odysseus is a patient man â€Å"I will wait for as long as it takes in these caves† while enjoying milk and cheese (Steinruck, 2008). His patience makes him trapped in the cave when the Cyclops returns. Home ric characters are presented to be static since they are complex and realistic. These characters do not divert from their mission as portrayed by characters in modern novels and stories. However, this rule is broken by Odysseus and Telemachus. Odysseus is consumed by his quest of achieving glory, and this makes him reveal his identity to the Cyclops, thus bringing Poseidon’s anger on him. He is willing to temper his pride with patience at the concluding part of the epic. Even when he is disguised as a pauper Odysseus does not react to the abuse, â€Å"I will wait until the traps I have set and loyal people will place me at a suitable position for striking back† (Steinruck, 2008). Telemachus Telemachus was a child when his father left for Troy. At the beginning of the novel, Telemachus is still growing up. He is encountered by many challenges because he does not know how to protect the land from the suitors. Athena tells Telemachus to fight for his father’s estat e as she tells him â€Å"you are no longer a child† (Steinruck, 2008). He is facing this challenge because he recently became aware of the real intentions of the suitors. Telemachus is told by Athena that his father is still alive, and he needs to go to Pylos and Sparta to enquire about any news of his father. While he prepares to make his journey to Pylos and Sparta, Athena visits him, and she is masked as a mentor. She tells Telemachus â€Å"

Friday, November 1, 2019

Aircraft anti-skid System Certification and Regulation Research Paper

Aircraft anti-skid System Certification and Regulation - Research Paper Example It also maintains steering and aircraft stability in order to control the wheel from skidding which often the cause of aircraft accidents. Skidding of wheels in aircraft is closely monitored because of the many risks it takes when neglected. Skidding can reduce the braking efficiency which will result to locking of wheels, bursting of tyres and possible serious damage to the aircraft locked-up wheels. And these posed serious fear to pilots especially when taking off and landing. Aside from those ABS also reduces the chance of hydroplaning and helps eliminate excessive heat buildup. Hydroplaning is the loss of braking control or steering which usually happens when layer of water prevents direct contact between aircraft tires on the runway surface (Ming, et al., 2). The operation of the antiskid systems is generally armed by a switch in the cockpit. It has a squat switch which prevents current from flowing to the system during flight. The system only performs its function when the whee l deceleration indicates an impending skid. And ABS allows pilot to fully control over braking at speeds below 20 meters per hour (mph) (Mlevel3, 1). Tracing back the history of ABS, this system was purposely innovated for aircrafts since, it was impossible for aircraft to have threshold breaking. The initial concept of ABS was actually introduced by Gabriel Voisin, a French automobile and aircraft pioneer in 1929. The first aircraft ABS has utilized a flywheel, a rotating mechanical device that is used to store rotational energy, and a hydraulic line that feeds the brake cylinders. The flywheel has many advantages such when the energy source is not continuously available, it is exploited in the reciprocating engine to provide continuous energy. It also delivers energy at rates beyond the ability of an energy source and it controls the orientation. And it is also used to control orientation of a mechanical system especially when energy is transferred to or from the flywheel. The fir st flywheel was actually designed that runs with the similar speed as the wheel and was connected to a drum. The drum and the flywheel spin at the same speed in normal breaking. But, it leaves the flywheel spinning at a faster rate when the wheel and drum were to slow down which allows the valve to open. A small amount brake fluid then bypass the master cylinder down to a local reservoir which causes the pressure on the cylinder to decrease and release the brakes. The flywheel attached to the drum most important use was to open the valve when the wheel was rotating. This early concept of ABS system was noted to improve as least 30% of the breaking performance of the aircraft because it allows the pilots to find the skid point and enable them to apply breaks immediately. And, additional advantage, this system prevents the tires from burning or bursting (Flight, 587-588). Another revolution on the development of ABS took place at the beginning of Second World War. The new brake design was suitable for runway use which utilizes high-pressure hydraulic system associated with disc brakes and high-pneumatic tyres. The landing gears were also remodeled during this development era wherein it was stowed since the high aircraft speeds were already specified. And the wheels were made smaller in order to reduce the space available for brakes. Several brake rotor discs were also added which were placed side-by-side along the same axis with stators between each discs (Aircraft Technology Engineering & Maintenance, 2). Aircraft brake system (shown on Figure 1) commonly includes several important parts such as the normal brake system, which is powered by

Wednesday, October 30, 2019

Randy Pausch Essay Example | Topics and Well Written Essays - 500 words

Randy Pausch - Essay Example Another point that he focused on was that one individual can help other individuals in attaining their dreams. One of the most important points that Pausch talked about was head fakes. The term head fakes refer to learning that takes place in an indirect manner (Pausch 1). He stated that parents send their children to learn football, but the real purpose of this that they want their children to learn how they can become better team mates. Another essential point that Pausch talked about was the to-do-list he developed as a child and these to-do-list comprised of various things he wanted to achieve in his life. Another significant point that he talks about is that he had spent his life helping others in attaining their aims and objectives and for this reason he gives an example of the virtual world that he and his students developed. Another important point he focused on was humility which refers to being humble to others. There are various lessons in the lecture provided by Pausch and these lessons can help managers in several ways in managing their subordinates. One of the most important concepts that Pausch talked about head fakes in connection with football. Managers in organizations can use the example provided by Pausch to help develop better teams in his/her organization. A manager can arrange football matches for his/her subordinates. Playing football will help a manager’s subordinates in different ways. Football is a game that requires teams to play in a united manner and every member of the team is dependent on each other. This will help subordinates in learning the importance of team members and team members will develop trust for each other and better relationships with each other through these games. Secondly, Pausch stated that one needs to help others in attaining their aims and objectives of life. Managers can make their subordinates develop to-do-list that comprises of all the things that subordinates want to achieve. This will help

Monday, October 28, 2019

Psychological Disorder Analysis Essay Example for Free

Psychological Disorder Analysis Essay Marla is a 42-year-old Hispanic female who comes to the mental health clinic complaining of having trouble sleeping, feeling â€Å"jumpy all of the time,† and experiencing an inability to concentrate. These symptoms cause problems for her at work, where she is an accountant. As a psychiatrist I would need to diagnose Marla with the proper disorder, explain information about the diagnosis, and discuss possible treatments with her. It would be near impossible to make an accurate diagnosis without more information. First, I will clinically assess Marla by asking her a few questions without her realizing right away that I am trying to diagnose her from the second she enters my office. I will ease into the conversation to gain more insight before she notices what I am doing. I would like to provide a brief interview of how I would expect it to go, given the disorder that I have diagnosed. Hello, Marla. I am Joy Wardrip. It’s a pleasure to meet you. Will you tell me a little bit about yourself? Marla would likely introduce herself, tell me that she is an accountant. She would go on to tell me how she has been feeling anxious for a bit and how it really distracts her from her work. She would tell me how she has trouble concentrating and that too is affecting her work. She would likely be a bit emotional, perhaps teary-eyed as she expresses her frustration with the occurrence of these recent symptoms and how she would like to symptoms to be explained and to go away. She may even express how she wants to feel â€Å"normal† again. I understand your frustration and it is ok to feel frustrated. How long ago did you notice a change in your behavior? Marla would let me know that she had been feeling this way for the past six to eight months. She would also tell me that she can’t remember anything that has happened in her life to explain the anxieties that she was feeling. She would tell me how she would like for things to go back to the way that they used to be. How is your relationship with your parents? Marla would describe a great upbringing. She would explain how she is very close to both of her parents. She would go on to describe her childhood, which was abuse and torment free. She would speak of many good memories with her parents and how she is an only child. She would go on to tell me that she was quite spoiled and had no bad memories of being a young girl. Is there any mental illness that runs in your family? Also, have you ever been diagnosed with any disorders or are you on any type of medication? Marla would tell me that no psychological disorders were apparent in her family and that she is not currently taking any medication. She would tell me that she had only just recently went to her family doctor to discuss her symptoms and that the doctor recommended that she speak with someone to find the root of her troubles and to explore the possibility of her having a disorder. She would tell me that is why she came to see me. What was life like before you felt the symptoms that you have described to me? Marla would respond with how she was always very happy, always smiling. She would tell me how she lived a worry-free life and was very social. She would discuss how she had many friends and how she enjoyed her work. She would describe herself prior to the symptoms as someone who was very optimistic and upbeat. She would then go on to say that she only just realized that it had been quite a while since she had gone out and dined with any of her friends. Have you suffered any type of trauma? This can include anything from your past that caused you great pain or suffering mentally or physically. This could be an accident, death of someone close to you or abuse. Marla would bring up her childhood again and remind me that it was abuse free. She would also let me know that she had never been in a car accident, aside from a fender bender which really caused no damage to herself or her vehicle for that matter. She would tell me that she had been a victim of an earthquake years ago but that it didn’t seem to affect her anymore. She said that she was a bit shaken after the earthquake but that she had moved passed it almost effortlessly and that she hadn’t even really thought about the incident in some time. I would like to go back to something that you mentioned earlier. You said that you hadn’t gone out in a while, are their certain situations that you try and avoid because of your anxiety? Marla would explain that she didn’t like going to work. That she was missing several days because she felt uncomfortable in her office. She would explain that the more that she called in the less motivated she got to go and that it was really causing a problem for her at the workplace. She would tell me that she was afraid if something didn’t give, she would be fired. She would tell me how she wanted to leave while working because she felt claustrophobic, as though she needed to get some air or go clear her head. You mentioned that you have been having trouble sleeping here lately. Can you tell me a little more about that? Do you know of anything that may have lead to the trouble sleeping? Marla would tell me that she had been having trouble sleeping throughout the night. She would let me know that she didn’t struggle to get to sleep; she just had trouble staying asleep. She would let me know that it was really irritating her and that it was affecting her at work. She would tell me that she wasn’t arriving late to work but that she didn’t feel that she had gotten enough rest when she got to work and that she felt very tired during the work day. Do you often have dreams that recur often or do you have nightmares often? Also, how often do you wake and remember your dreams and what do you remember about them? Marla would likely tell me that she didn’t dream often, nor did she have nightmares. She might say that perhaps she doesn’t remember the dreams once she has awakened. However, Marla would share with me that she often felt very shaken and jumpy after having waken up. Had this taken place, I may suggest that she keep a journal by her bed so that she can record anything that she remembers about her dreams and how she is feeling upon waking up. Have you ever experienced flashbacks? This is when something seems very real and the images are very clear. Perhaps you have experienced feelings similar to the feeling that you felt during the earthquake that we discussed earlier? Marla would tell me that she really struggled with flashbacks following the earthquake, but that she hadn’t had any experiences with them from some time. She would tell me that it had been a few years since she had experienced them. Following the interview, I would likely diagnose Marla with Post Traumatic Stress Disorder (PTSD). I would explain to her that it is a incapacitating anxiety disorder that is experienced by people who suffer traumatic events. I will explain that these events can be related to warfare, rape, abuse, car accidents, or in her case, an earthquake. I would explain that the traumatic event can produce many characteristic symptoms which she has described to me, such as flashbacks, inability to concentrate, insomnia, and changes in emotions. Finally, I would explain the origin of the disorder by using the cognitive model of psychology. According to this model, one must understand human thought to understand its behavior. When people show abnormal behaviors many theorists look at cognitive problems. These problems can include illogical thinking processes and maladaptive assumptions. I would then try and help her to realize what she is doing and how she is responding to the trauma of the earthquake so that she can later focus on changing her faulty ideas and thinking processes for a form of treatment. This treatment would be achieved through a series of therapies in which I teach her to calm herself and control her emotions and behaviors (Comer, 2005).

Saturday, October 26, 2019

Lewis is portrayed as a nice character but maybe a bit nervous as he :: Free Essay Writer

Lewis is portrayed as a nice character but maybe a bit nervous as he did wish Morse a Happy Christmas even though Morse has been quite horrible. Morse's Greatest Mystery The first impression the reader gets of Morse is that he can appear rather moody. â€Å"Morse banged down the receiver and sat silent† This suggest Morse is fed up with the bank because they are not telling him things .He slams down the receiver which shows he I taking his anger out on other things and he sits in silence maybe to reflect over his thoughts. Clearly, he is very angry and that is why Lewis acts nervously around him because he does not want the blame taken out on him. Morse can be portrayed as aggressive. â€Å" . . . . . . These bloody bank charges † This shows Morse using aggressive language to cope with bad news. People use bad language as another form of an expression of anger or frustration. Morse appears quite angry about his bank accounts so maybe he has been in debt before and something bad has happened. As readers, we get the impression that he is violent and angry which makes him quite a vicious character. Morse appears a bit of a loner. â€Å". . . . . . Morse’s North Oxford flat† This suggests Morse lives on his own in his own flat and through out the passage it never mentions a wife or partner. It seems Morse does not have much of a social life, which is unusual, as this time of the year is usually spent celebrating. Clearly, he is too wrapped up in his work to have a social life. We understand from this story the person he spends most of his time with is Lewis .So that explains why towards the end of the passage they wish each other Happy Christmas even though Morse is not very inclined to show his feelings as he just whispers it back. A different aspect of Morse that we pick up from this story is he can be kind â€Å". . . . Its about the  £400 you withdrew† So this extract shows Morse actually took the  £400 that had been stolen out of his own bank account to give to the hospital. But put it in an anonymous envelope and sent it to Lewis. Morse can be a nicer person and will go to his own expense to help other people. Maybe he did it because he wanted the children at Littlemore to have a good Christmas and a good life because he does not enjoy his.

Thursday, October 24, 2019

Word of Mouth and Brand Value in the Fast Food Industry

To check the speculations which were proposed in the above writing survey area, basic model was defined utilizing AMOS. The model requires that an arrangement of rule fit records ought to be accomplished in view of the prescribed esteems. Generally, the last basic model proposed a sufficient fit to the gathered information where the estimation of Chi-square (? ²) is equivalent to472.837 (p-esteem = 0.000). Other fit records likewise accomplished the base cut-off qualities (GFI = 0.836, AGFI = 0.817, CFI = 0.943, and RMSEA = 0.079). In view of the above aftereffects of paradigm esteems, one might say that the last auxiliary model has a solid match with the information of this investigation (Hair et al., 2010). Generally, the exhibited speculations were tried in view of the relapse table which was produced in view of the last basic model's yield. The discoveries exhibited in Table 1 demonstrate that verbal exchange has a huge positive association with mark picture (? = 0.794, t-esteem = 6.982, p ; 0.05), and therefore, H1 is acknowledged. H2 which expressed that verbal exchange has a noteworthy association with mark reliability is additionally acknowledged (? = 0.970, t-esteem = 8.240, p ; 0.05). Also, the outcomes demonstrated that verbal exchange has a huge association with mark inclination (? = 0.817, t-esteem = 10.340, p ; 0.05), in this way, H3 is upheld. This investigation additionally affirmed that verbal exchange has a noteworthy association with mark administration (? = 0.640, t-esteem = 6.438, p ; 0.05), along these lines, H4 is bolstered. At last, the outcomes uncovered that verbal exchange has a noteworthy association with mark value (? = 0.591, t-esteem = 6.863, p ; 0.05), thusly, H5 is upheld. When all is said in done, Word of mouth clarifies 32% of change in mark value. Table 1: Results of theories Hypothesized Effect Std. Beta S.E. C.R. P Support H1: Word of mouth has a huge association with mark picture. 0.794 0.065 6.982 *** Yes H2: Word of mouth has a huge association with mark dependability. 0.970 0.090 8.240 *** Yes H3: Word of mouth has a noteworthy association with mark inclination. 0.817 0.077 10.340 *** Yes H4: Word of mouth has a huge association with mark initiative. 0.640 0.067 6.438 *** Yes H5: Word of mouth has a noteworthy association with general brand value. 0.591 0.066 6.863 *** Yes 5. CONCLUSION The motivation behind this paper was to exactly inspect the connection between Word of mouth and brand value in the fast food eatery industry in Malaysia. The discoveries demonstrated that in accordance with past experimental examines (Armelini, 2011; Kassim and Abdullah, 2008; Murtiasih et al., 2013; Rezvani et al., 2012) Word of mouth has a critical positive association with mark dependability. Further, Ghorban and Tahernejad (2012) considered Word of mouth as a key showcasing factor which powerfully affects buyers' conduct and the choices that they shape amid acquiring process. The finding demonstrates that customers' steadfastness toward a brand increments through positive verbal suggestions from other people who had past encounters in utilizing the items or administrations of that brand. This demonstrates by getting constructive proposals from other individuals whom clients can believe, a higher level of certainty is probably going to be improved towards the brand. Such certainty is probably going to impact buyers' conduct and prompt positive repurchase aims. The discoveries of this paper additionally affirmed the huge positive connection between Word of mouth and brand picture. This finding is in accordance with past investigations which built up verbal exchange as a key factor that influences mark picture (Farooqui, 2015; Severi et al., 2014; Torlak et al., 2014; Y?ld?z, 2015). Moreover, Hoyer and MacInnis (2001) considered verbal exchange as a critical advertising factor that impacts mark notoriety. Cornelissen (2000) additionally embraced the commitment of Word of mouth to mark notoriety. Given this outcome, it can be presumed that brand picture Similarly as with any examination, there are a few impediments in this investigation that would open roads for additionally explores. Initially, the primary focal point of this paper is on the fast food eatery industry which may thwart the generalizability of the discoveries to different settings. In this way, future looks into ought to be coordinated to rethink the factors of this investigation in other industry settings. Furthermore, just Word of mouth was utilized to analyze its connection with mark value; subsequently, future explores should test different components, for example, advancement and feeling. Moreover, this investigation utilized overview instrument amid information gathering. Accordingly, future inquires about may embrace subjective philosophies to decide the key factors the can impact shoppers' recognitions in the fast food showcase. At last, this investigation was directed in east drift some portion of Malaysia, along these lines, future looks into may expand the extension by covering different zones with a specific end goal to have the capacity to improve conclusions.

Wednesday, October 23, 2019

It is hard to define the words true American Essay

It is hard to define the words true American. There are many different qualities in an American that don’t always make them a good person. Good people are loving and caring. There not always concerned about if they are going to be rich and famous. Good people care about others and accept people for who they are not based upon race gender or class. A true American possesses none of these qualities. Although not all of the qualities in a true American are bad many of the qualities are not favorable for a person looking to be a good all around person. True Americans are greedy, class conscious people, and have a vary large amount of self confidence. Confidence is a large part of American culture and many true Americans pride them selves on the ability to block out fear. Having little or no fear can only improve the lifestyle of a true American. A true American is a hero. An American hero is someone that saves lives and makes the world a safer place. There are types of jobs that can make one a hero, such as a lawman and a soldier. To become a hero, one must face his or her problems head on. It is not easy for anyone to face there fears head on. Not very many people can face them. Then again, it’s not easy to become or be a true American. True Americans are hard to come by and have rare heroic qualities like putting others in front of themselves. Although being a true American takes no fear, most real Americans have a taste for money. True Americans are entrepreneurs. True Americans are entrepreneurs. Entrepreneurs are go-getters in American society. They are looked upon as great people with great ideas. Entrepreneurs are people who want to be famous and or make a lot of money. Entrepreneurs take full advantage of being an American. They never take no for an answer, and always try to get what they desire. Entrepreneurs grasp and fully embrace the concept of what it means to be an American. Entrepreneurs are key to being an American, but being an entrepreneur also means you must be one thing, greedy. Greed is something people face every day. Everyday people can choose to either embrace greed, or people can fight it. In American culture it is widely accepted to fully embarrass greed as a part of your life. It is also normal for a person to choose work over play, and let money be more important than family. Money is more than just a type of currency in America. Currency is a symbol, a symbol of what a person is. If someone has a fast car, a big house, a boat, and still wants more he or she is a true American. If they have the drive to keep working to get what they want they are a true American. Although greed is a main part of American culture its importance is trumped by the way society works. The use of classes in peoples everyday life. Most Americans are very aware of class. Class is a very important part of the U. S. society. It is hard to escape society’s rules, so most people just let society run their lives. Suburban women have never been able to get away from society running their lives. TV, books, magazines, and movies show that women are supposed to marry a rich guy and have a nice kitchen. If a woman does not have a nice kitchen or look like a woman on TV, she is not living the American dream. Although being class conscious can help define you as a true American. Having some sort of relationship with God and being religious is key to being a true American. Many people who call themselves true American’s say they have a good up-standing relationship with God. God plays a very large part in American’s lives. God runs peoples lives, affecting a person’s decision on a day to day basis. God makes Americans seem more proud about there country. People have bumper sticks and flags saying god bless America. Every president in the history of the United States has openly stated that he believes in God. Important Americans always seem to connect with God somehow, or at least say they do. God has always played a large role in American history. People always seem to gravitate towards people that have religion be a large part of there life. God always offers people with a set of mostly good morals and values but that doesn’t necessarily make you a true American. In conclusion, it is very difficult to really define a true American with just one trait. People may never be able to define the words true American. A true American is a collaboration of many different things. Being a true American doesn’t exactly make anyone a good person, but being a patriot in any country will always have its positive and negatives. It is good to be proud of a country but some people seem to take it over board. If anyone wants to be called and viewed as a true American they have to take it overboard. To be a good person you don’t need to have money. In America the whole goal of existence is to become rich, not further your growth as a person. Americans are also very aware of what other people think of them and often wonder how they are viewed. There are problems with the way social structure is set up in the United States. People are more concerned with moving up in social status than helping out people that need help. Being a true American isn’t all bad at all. There is a great deal of American heroes that have done wonderful feats not just for the country but for the whole world. The idea of spreading democracy around the world was wonderful idea. I don’t agree with the way it was spread, but it needed to be done. Americans have many bad qualities but they also have many good qualities. It is hard to become a true American and figure out if those traits are something you posses. If people don’t people have to dig deep down and over come many things in life. People have to become a hero, people have to matter to there country if they want be a true patriot. A lot of people have had wonderful lives being true Americans, some not so much. True American are in many places in the United States and will continue to turn up because this is America.

Tuesday, October 22, 2019

Ethical Culture Analysis Essay Essay Example

Ethical Culture Analysis Essay Essay Example Ethical Culture Analysis Essay Essay Ethical Culture Analysis Essay Essay Ethics Essay Introduction In business, ethics is the level of degree to which an organization operates in a way that gets deemed as right by both the internal and external business (Clements, 2010). Therefore, an ethical, cultural analysis is the evaluation of whether a firm is operating within its ethical obligations or not. A firm is expected to operate in a way both the employees, clients government and the general public will feel satisfied. In that line, the extent to which an organization practices its ethical requirement is not only limited to its internal employees and clients but the general public. There is a relation between a business and members of the public who are not their clients. For instance, when a firm acts in an unethical way by emitting poisonous gasses, the effect of that gas will be felt by both the firms customers and non-customers. Business is directly linked to its clients or indirectly connected to non-clients. The more an organization venture into broader operations, the more it s ethical boundaries expand. Ethics defines the organizations customer base and employee turnover (Liao, 2010). A good number of workers will be willing to work for an organization that is ethical compared to that which is not. Similarly, an ethical firm will have a wider customer base compared to that which is not. The external environment plays a significant role in defining an organization;s ethics; a firm is an open entity that relates to the external world (Clements, 2010). It implies that a company interacts with various objects as it tries to meet its operations; a firm will buy raw materials from the external parties as well as sell their final products and services to the same entities.; For a firm to be successful, there is need to develop a peaceful symbiotic relationship with both is employees and external entities ((Johnson, 2016). A good relationship will facilitate a smooth flow and interaction of factors of production thus boosting return. Types Of Business Environment On the boundaries grounds, various settings are either affected directly or indirectly by the firms operations. To begin with, there is an internal environment that promotes the organizational ethical culture. However, as much as the internal environment promote the ethical business culture, they also directly get affected by its ethics (Clements, 2010). The internal environment is made up of individuals who work in that organization and the management. The organization has a greater influence to its internal environment. A business efficiently controls what happens within its jurisdiction. This situation represents that body that is under the management control; employees are governed and monitored by policies that are drafted by top management. The workers have a mandate to adhere to the policies requirements. The workers body are ambassadors of the organization to the external environment (Johnson, 2016). They create the image of the company thus there is the need for them to have an outstanding ethical culture. They are the face of the organization to the rest of the world. When an employee has unethical attributes, he will create a negative image of the institution. For instance, an employee who is arrogant or mishandles the clients is termed as unethical. In such a case, the customer will develop a negative attitude towards the organization. Immoral attributes of the employees will lead to a reduction in customer base thus leading to poor performance. On the other side, there is an external environment that the business has minimal or no control over it completely. The external environment includes the government policies, demography, economy, and competitive environment. The ethical aspect in this context is set by the government. The government puts policies in place to govern how business is conducted within the external environment. Some organizations and firms do not adhere to ethical requirements. For instance, some companies make a false advertisem ent, overprice their commodities and sell goods and services that do not meet legal standards. In such a case, the government has a legal constraint that shapes the ethics of such businesses. Firms that fail to adhere the legal restrictions faces legal measures. Government involvement in business helped create ethical entrepreneurial culture within some organizations. Ethical culture is a paramount attribute in any organization that is willing to thrive and expands its operations. Ethical Culture Analysis For PricewaterhouseCoopers Background information In this paper, I will defend the ethical culture of PricewaterhouseCoopers categorically. The firm is well known as PWC. In 1988, a merger between the Coopers Lybrand and Price waters company firm led to the formation of PWC. The two companies assumed one brand name and operated as a single entity. PWC is headquartered in the London United Kingdom. The company offers professional services the following services; auditing reports, consultation, tax advisory, actuarial, financial advisory and assurance. Among the four largest professional firms (KPMG, PWC, EY, and Deloitte), it is the second. PWC was ranked one of the worlds most prestigious accounting firm for seven consecutive years. By 2015 PWC had branches in 157 countries, 756 stations and over 223,000 employees. In their 2016 financial year, the firm had $35.9 billion revenue (www.pwc.com ). It is a global accounting company. Besides, it was ranked the fifth privately owned business in the United States by 2016. PWC is a corpora tion that has an extensive network across the globe. It is amazing how the firm successfully deployed human resources across the 157 countries. Besides, it is the company that has drawn more attention on how it managed to outdo most of its competitors who have been in the accounting industry for an extended period. The high number of personnel the organization has employed makes it an imperative firm in the labor industry. Many researchers have developed an interest in understanding how the business has been able to withstand operational challenges in foreign countries. The fact that the PWC got ranked as the top company to work for in North America is evident the firm has pleasing ethical culture. PWS has shown a stable, ethical culture. The firm has a huge customer base in the line of the professional advisory. Many prospective investors approach the company to source for professional advice on the type of business they intend to venture in. Besides, firms that have already ventured into business still seek professional guidance from PWC firm. Most of the firms seek professional advice from PWC so that they can reduce the excessive losses they make. PWC is branded as a savior company. Problem prevention For the last seven years, PricewaterhouseCoopers (PWC) has gained global recognition as the most reputable accounting firm. Corporate fraud is, therefore, the biggest risk or problem that affects the business. Such lack of integrity in the workplace may cause severe damage to the company, including lower profits and permanently bruising the companys reputation. It is in this light that in 2007, PwC carried out an Economic Crime Survey and developed techniques to avoid and manage fraud, thus reducing the risk of the impact of fraud in organizations as discussed below. Board and audit committee supervision (PricewaterhouseCoopers Economic Crime Survey, 2007).The board is in charge of supervising and controlling the financial reporting done by the management. Audit committees review the power that the management has on activities such as financial reporting. The two parties should ensure that there are anti-fraud programs in place and that there is no override of controls in financial reporting. They must also ensure that professionals adhere to the principles of accounting. They should also schedule meetings with both internal and external auditors to discuss the risk of fraud. Training and procedures (PricewaterhouseCoopers Economic Crime Survey, 2007). There must be an effective control policy that is put in place to help prevent fraud. Such guidelines must be well-documented so that employees understand them fully. Furthermore, upon being hired, it is important to train employees on the dangers of dishonest behavior such as disobeying policy, suspicious reporting, corruption, and conflict of interest. PwC has established standards which who wish to continue working for the company must meet. Screening upon employment (PricewaterhouseCoopers Economic Crime Survey, 2007). Statistically, about 71.4% of fraud in a company is traced back to its employees. It is therefore important to properly screen potential employees to establish their levels of integrity. Carrying out background checks, detailed checks and employing a specialist to investigate the databases of the potential employee all help in the screening process. Interior fraud controls (PricewaterhouseCoopers Economic Crime Survey, 2007). To prevent purchasing and payroll fraud, a company should file copies of tender invitations. Fraud in sales and inventory is averted by distinguishing responsibilities in sales, inventory, accounting and the processes of bank reconciliation. An independent party should conduct regular bank reconciliation of cash and cheque to avoid theft in this sector. Ethical Beliefs and Culture A strong ethical culture is paramount to any auditing firm that wishes to maintain high levels of integrity and a good reputation. PwC has chosen the values of excellence, teamwork, and leadership as the basis of a strong ethical culture in all its branches worldwide (www.pwc.com ). Excellence. The company is set to fulfill its promises to its clients, and to provide quality beyond the expected through innovation, learning, and agility (www.pwc.com ). It encourages innovation in that employees are encouraged to come up with creative yet practical means of solving problems. The company takes pride in the fact that it is the largest and most renowned auditing firm globally. Thus, it ensures to put in place only the well-developed ideas, and successfully at that. Learning is another booster to attaining excellence at PwC. The company provides a continuous means of broadening the employees scope of knowledge and skills to satisfy clients better. Agility means that the company is sensitive to change and is swift to deal with any issues that arise from it. This factor has enabled PwC as a business to survive and to stay ahead of its competitors (www.pwc.com ). Teamwork. PwC is built on long-lasting relationships with its staff and customers. Mutual respect and sharing strengthen these relationships (www.pwc.com ). It is crucial that the company maintains long-term relationships with its clients and employees to ensure both employee and client loyalty. To PwC, the end results rely on how the people element of the company treats each other. Respect entails appreciating other peoples opinions, groups, and cultures. This aspect is essential because the company is based in 157 countries, with employees of more than 35 languages. The firm also encourages its employees to share resources, skills, and opportunity (www.pwc.com ). It also shares knowledge with its customers, which has led to continuous success in its operations. Leadership. With both clients and employees. The elements of courage, vision, and integrity have enabled PwC to motivate its staff and its clients. Courage requires grabbing the opportunity and having a positive attitude towards the responsibility that comes with the initiative. Anyone, at any level, can be a leader. Leaders should be able to speak their minds, be seen and air their suggestions boldly. Employees are encouraged to be creative. However, it is important that they learn to be accountable for their actions (www.pwc.com ). Vision entails perceiving what is beyond the expected. One must recognize the bigger picture. The company encourages its staff not only to be courageous but also to set achievable goals. In other words, think big. The virtue of integrity involves being a person who can be trusted by others. A professional must be honorable. This attribute translates to the entire community at PwC. The business is built on honesty and transparency as well as being accountable for its actions. As an auditing firm, employees must adhere to independence as well as objectivity, which are core in the daily activities of the business (www.pwc.com ). Ethical Drivers As an auditing firm, PricewaterhouseCoopers has the following ethical drivers (Satava Richards, 2006): Self-interest (Protagoras, et.al). At PwC, it is firmly held that the society would be a much better place if each pursued their interests without breaching the rights of other people. The ultimate moral responsibility of a company towards its employees is to ensure that they improve their skills, gain experience and grow at a personal level. Individuals are encouraged to pursue their interests so long as there is no bias or conflict of interest with company goals. Utilitarian benefits. This involves seeking the common good, such that decisions are made based on what is best for the net society. This ethical driver suggests that whether the goals are short-term or visionary, so long as they result to the betterment of the welfare of the majority, they are implemented. It is important to weigh every decision to determine its pros and cons and to shun those decisions which bring about greater harm than good to the society. Personal virtues. Integrity and courage play a vital role in developing personal attributes. These characteristics are also necessary for the auditing business to succeed. It is important that individuals set standards that dictate how to relate with other people. Treat others as you would like them to treat you. It is the right of any human being to receive proper treatment. Religious values. This calls upon individuals to have the virtues of kindness, tolerance, integrity and honesty. Workers must be compassionate towards each other and to their clients. Reciprocation of these virtues leads to unity within the corporate firm. The religious construct is considered a golden rule that guides the auditing industry. Government requirements. As a firm that has spread out to 157 countries, it is key to its survival that PwC observes government rules and restrictions in each of its host countries. Such national laws may include those guiding the interaction of the company with its surrounding community and the responsibility of the company towards society. Most governments employ a rule-based approach in issuing such legislation. Here, social responsibility plays a significant role. Governments are keen to observe companies, especially international private firms, to determine the benefits that such businesses will bring about to the immediate society and the nation at large. Universal guidelines. There are globally acceptable rules that govern the activities and conduct of auditing firms. Such guidelines aim to do away with selfishness and self-interest that create undue tension among homogenous industries. These principles apply to the community as a whole. To realize the common good, these rules and policies must intertwine and work together. Personal rights. This entails the rights and freedoms that are entitled to humanity. They protect people against any form of inhumane or illegal action that may be carried out against them. Nowadays, the rights of stakeholders are becoming more and more recognized although they were not initially formally deemed essential. Economic efficiency. The goal of any business is to minimize costs and maximize profits. Revenues must be compared against costs so as to implement decisions that will ensure achievement of maximum levels of output. Economic efficiency is necessary for the auditing industry to prosper because misrepresented or biased financial reporting causes great harm to society as a whole. Distributive justice. This implies that management must be careful not to implement decisions or activities that harm even the minimum number of people in the community. It is crucial to consider the disadvantaged before any decision is arrived to, to avoid further inconveniencing them. In auditing, financial misrepresentation may cause irreparable harm to society whether immediately or eventually. Contributing liberty. This ethical driver speaks against selfishness. Individuals must be careful to avoid activities which impeach on other peoples freedoms and rights. A person must follow legislation that defines such rights. It is the duty of an auditor to ensure the protection of the interests of the society in line with their rights and freedoms. Ethical Issues There are four major ethical problems that accountants and auditors at PricewaterhouseCoopers are bound to experience, just like any other accounting firm (Lister, et.al). Management pressure. Many auditing and accounting firms face the burden of high expectations to perform well. Such high hopes create stress and tension among accountants and auditors, who are in charge of formatting financial statements and making financial reports (Lister, et.al). Due to pressure to succeed, management may pressure these professionals to alter their statements about profits and losses, assets, and liabilities of the firm. Ethical professionals will maintain accurate financial reports of the enterprise and not cave into management demands. However, some who fear for their jobs or accept bribes will change financial records and overstate the success of the company. In the short term, this may benefit the company. However, the Securities and Exchange Commission may finally find out about such fraud, leading to failure of the business (Lister, et.al). Accountants morality. The Financial Accounting Standards Board requires accountants to blow the whistle on any form of discrepancy they encounter while carrying out their duties. However, the results of such reporting are devastating. Upon the notification of a violation, the government is required to intervene and review the financial records of the firm. Furthermore, once the press gets to hear of such a scandal, the companys incompetence will be made public. The reputation of the company will go down the drain, leading to entrepreneurial suicide (Lister, et.al). Needless to say, many of the employees of the firm will be laid off. Moreover, the companys management including executive officers will be prosecuted and either fined heavily or jailed. The ramifications of greed (Lister, et.al). The finance industry involves making a lot of decisions concerning money. When the professionals in this field are greedy, they will find ways around rules and regulations that guide their activities so as to make extra cash. Greed is a total disregard of professional ethics. An accountant is urged to be competent enough not to let greed overpower their moral and professional values. The vice of greed is an enemy to the business, and an accountant should not let it interfere with financial reporting. An accountant who is more concerned about making more money for themselves at a cost to his/her company is self-centered and is a burden to his/her firm. Giving in to greed results to violating the principles of accounting, and the SEC will have to intervene (Lister, et.al). Failure to report some financial records. The management may ask the accountants or auditors not to report certain financial figures on the balance sheet. Such information may be one that lowers the reputation of the company either in the eyes of the shareholders or the public (Lister, et.al). Many professionals may not hesitate to follow these directives since omission does not necessarily mean altering figures on the balance sheet. However, such oversight goes against the principle of integrity. A competent professional must be able to represent all given information truthfully, whether positive or negative (Lister, et.al). They must remain vigilant for the sake of ethics. PWC social performance Every organization has to put priorities on both the strategic plans and operation risks that come along while dealing with the general public and other agencies. Besides, the top managers must figure out how to build a stronger relationship with their clients and external environment. Also, the firm must consider the cost of allocating their resources in corporate social responsibilities. PWC has a comprehensive program for corporate social responsibility and stakeholders engagement team (PricewaterhouseCoopers Economic Crime Survey, 2007). The program is purposely suited to meet the clients requirements and satisfaction. To begin with, PWC has a helped other forms set their development programs and assisted them in the implementation process. PWC helps their prospective clients implement different lines of strategy in their management team. They have assisted other firms in managing risks and helped them retain a brand image for an extended period (Johnson, 2016). PWC has worked wi th their clients in promoting social ethics in their organization through environmental, safety and community management programs. Also, the firm has a stakeholder engagement program; it is not only accountable to the investment community and shareholders but also the employees, consumers, material distributors, and regulators who have an impact on the companys image. In such a case, engaging the stakeholders has enabled the firm gain competitive advantage. Besides, the consultant team and project management team at PWC has been helping the host countries in initiating and evaluating national and international projects (Johnson 2016). Also, they help the host country in interpreting and analyzing the international policy requirements in establishing projects. Furthermore, the project management team has been in the forefront helping the investors and governments in host states in strategic environmental protection programs. It is clear that PWC is much concerned with the performance . PWC Diversity and Citizenship The PWC is a multinational corporation which has many branches all over the globe. In such a case, it has its sub-headquarters in the many countries where it has extended its operations. Besides, the firm has diversified its operation in a variety of accounting services. The top management has devolved few of their top managers in the foreign countries. Most of the directors and executive officers are from the host countries. The role of the devolved managers to foreign countries is to assist the host countrys employee in cultivating and promoting PWC ethical culture. The PWC firms in foreign countries have an obligation to follow the policies and rules stipulated by the host states. They operate within the law requirements of that particular state. PWC just like any other firms in the host country adhere to tax policy, wage policy, pricing policy and environmental policies among others. Besides, the firm has been I the forefront of promoting the culture and practices of the people o f the host country. In a way, the company assumes the activities of the host countries and get integrated into its social practices. However, the firm being an international professional business, it has to meet the international requirements of operation regardless of the host countries it is operating from (Liao, 2010). In such a case, the strategic team in PWC Company has been able to evaluate and set an ethical culture that is universally accepted. Conclusion and recommendation. From the above analysis, its evident that PWC is a successful multinational firm. The success of PWC is derived from its accommodating ethical culture, corporate social responsibility and dedicated staff, PWC is one of the companies that have been adhering to the policy obligations of the host countries that has enabled them to succeed in their operations. It is one of the firms that is of great interest to many researchers since it has been in a position to outdo their competitor who has been in the auditing profession for a long time. The firms strategy of preventing problem occurrence and solving disputes in its many branches in case of phenomena is quite remarkable. PWC is one of the firms that have that has successfully built a good relationship with the prospective clients and the general public. The good relation has enabled the firm to carry its operations smoothly thus leading to its success. Its outstanding ethical culture has resulted in the increase in some clients to the firm. I would like to work at PWC firm. PWC is one of the few organizations that offers an ample working environment to their employees. Employees feel how important they are to an organization when they constantly get consulted and incorporated in decision-making (Liao, 2010). PWC is a firm that guarantees and individual career development. I would recommend working with PWC to anyone who is willing to grow his career. However, as much successful PWC is, there is a need for them to diversify their business. I would recommend the company to venture into another line of production preferably a different industry like clothing or mining activities. In such a case, the company will expand their customer base and boost its corporate image. Besides, diversification enables the business to meets operational risk in a case where one industry is facing a downfall. References Clements, P. J. (2010). Business ethics today: A review of timeless principles that apply to the financial industry. Corporate Finance Review. Johnson, C. E. (2016). Organizational ethics: A practical approach. Sage Publications. Liao, W. C. (2010). The relationship between ethics training and employee satisfaction: A mediator of corporate responsibility practices. The Journal of Human Resource and Adult Learning. Lister, Jonathan, et.al. Ethical issues facing the accounting profession. Small business; accounting and book keeping. PricewaterhouseCoopers Economic Crime Survey (2007). Fraud prevention techniques- Some easy-to-implement fraud prevention techniques. Fraud A guide to its prevention, detection and investigation. PricewaterhouseCoopers. Our Core Values. Retrieved from www.pwc.com. Satava, D., Caldwell, C., Richards, L. (2006). Ethics and the auditing culture: rethinking the foundation of accounting and auditing. Journal of Business Ethics.